If you’re looking for a company to help with search engine optimisation (SEO) for your website, then you have most probably come across some businesses that guarantee first page ranking in Google. Don’t trust them!
The problem with the companies making these sort of guarantees is that they are either blatantly being dishonest or they do actually deliver, but not in the terms you were expecting. Google itself frowns upon this type of promise.
To explain further, here are 4 tangible reasons why you should be wary of SEO companies that promise to rank your website on page 1 of Google:
- Algorithms change: We all know that Google’s algorithms are updated and changed very frequently. Websites that were ranking well one week are nowhere to be found the next week. Even more confusing is that you can perform the exact same Google search on different days and have different rankings for businesses on page 1. So promising page 1 rankings consistently, is unrealistic.
- Keywords vary in importance: If a company wants to make such a promise to you, then you can be sure that they will select the keywords used to achieve these high rankings. This is because it is very easy to rank well for obscure keywords that no one is searching for. No search volume = no traffic = no conversions. So being ranked on page 1 of Google doesn’t guarantee you success if practically no one is searching for those particular keywords in the first place.
- Rankings don’t always equal traffic: What you really want is more targeted traffic to your website as this helps to increase your conversions. Ranking well in the search engines is only one part of achieving this goal, but it is not the goal itself. So if an SEO company guarantees first page rankings, ask them how they will guarantee an increase in traffic and conversions instead. That’s what really matters.
- Unethical conduct: To promise something that is out of your control is unethical. To be sure, page 1 ranking in Google is reliant on so many changing factors, that guaranteeing it is just about impossible. At least on any consistent basis it is impossible, and especially ranking for keywords that actually increase your traffic and conversions.
So if you are searching for help with SEO, make sure that the firm guarantees a specific increase in traffic and conversions, rather than an insubstantial ranking on page 1 of the search engines.