There are so many ways for businesses to market online these days. You can create YouTube videos, send out email campaigns, collect more Twitter followers, and even blog about your business on LinkedIn. In fact, there are so many different ways to market online that business owners often get overwhelmed with the options and are unable to choose an appropriate online marketing strategy.
Does that sound like you? If it does, you’re in luck. We have done the research for you, and here’s what we know: Out of all of the available online marketing solutions, there are four services that have been proven essential to increasing website traffic and converting visitors into customers. These services get you what you really want: more traffic to your website, so you can convert new users into customers.
Here are the four essential online marketing services that every business needs:
Search engine optimisation (SEO)
SEO is the most important tool in your online marketing plan. By selecting and targeting suitable search phrases, you can increase your search engine ranking for those phrases, and in turn drive more traffic to your website.
Google AdWords is the platform that allows you to create paid ads which appear at the top and on the sides of a Google results page. With their increased visibility, these ads are extremely high-value and are a fantastic way to draw clicks back to your website.
We all know by now that every business needs a Facebook page, but you also need a Facebook strategy: a series of targeted posts and promotions that earn Likes and Shares, and — most importantly — get people to visit your website and convert into customers.
Facebook Ads work much in the same way as Google AdWords, except they appear on the sides of Facebook pages or sometimes within users’ news feed. They are the final step in your online marketing campaign, and a must-have for businesses who wish to either increase website traffic or grow the number of Likes on their Facebook page.
Is your business using these four essential online marketing services? If not, it’s time to work with a professional team to implement a new marketing plan and use these services to grow your business. Our team can help you:
- choose the best SEO terms and targeted searches for your business
- create Google and Facebook ads with copy designed to increase clicks
- increase Likes and Shares on Facebook posts, and help roll out Facebook promotions that drive traffic to your website
- handle the back-end and analytics work involved in measuring marketing returns, so you can focus on running your business.
GO Creative can help you grow your business through an ongoing return on investment. Phone us today on (07) 3333 2932 or enquire online to find out which solutions will work best for your business.