As a business owner, you understand the importance of an active and engaging social network, as part of an effective marketing strategy. The growth of social media networks has been quite profound over the past few years and many businesses have had to learn a whole new way of communicating with their community or be left behind.
The main problem is that most businesses don’t know how to post effectively to the different social media platforms. So to give you a head start, here are a few tips to help you write posts on Facebook, YouTube, Twitter and Pinterest.
To engage your community you need to write interesting posts that grab people’s attention. So forget about one line posts and think about sharing information that is motivating, stimulating or attention-grabbing. Don’t forget to add a link to your website to help increase traffic, include images (800×600 pixels minimum is best), and optimise your posts for mobile users by making them short and sweet.
Create an eye-catching title to encourage people to watch your video and keep it to 70 characters or less. Most people don’t bother writing a description, but this is a great way to add your keywords, a call to action, and a link to your website. All of this helps to increase the chance of your video ranking well.
You need to keep your tweets to less than 140 characters, but you must still use correct grammar. You also need to include a call to action and use bit.ly for example, to shorten your links. Don’t forget to retweet interesting content to your community and use the @ symbol to mention other accounts and to respond to tweets. Lastly, you can now add images and video to your tweets, which helps to increase sharing and traffic.
Studies have shown that some types of images increase repins more than others, especially those that use colour.
- Double your repins by using images where the background is less than 40% of the space or where the dominant colours are red and orange.
- Use as few images as possible that contain people’s faces, as images without faces are 23% more engaging to the community.
- Images using colour are ten times as likely to be repined as black and white images.
- Use portrait style images, such as 2:3 or 4:5 as they are repined more often than other sized images.
With all of these tips, you should have no trouble initiating an engaging and profitable social media campaign.