What information should be included on your website’s home page?

Using a free or cheap online website builder sounds like a great way to save money, but is it really going to help your business grow?

If you don’t know what information to put on your website, the best design/layout, and the other “best practice” methods to convert visitors into customers, you’re actually going to miss out on a lot of potential customers.

There’s much more to a website than a home page, but today we’ll just focus on that page, because it usually has the most traffic and is therefore very important. Here’s what you should include on the home page of your website, so that your visitors stay, look around and hopefully convert into customers:

• What do you do?
  You must be absolutely clear in letting your visitors know what services or products you can offer them. This is not the time to waffle on or overload the page with details about everything you do. Use simple language and guide visitors through to view more information.
• Where do you do it?
  Many people will be looking for a local provider. If you only service certain suburbs of Brisbane, for example, make sure that your visitors know this up front. Visitors can become quite frustrated if they are not given all of the information they need to make a decision, and your service area is important.
• Who will benefit?
  If your services are only suitable for home owners, 4WD enthusiasts or people with a disability, for example, let them know. For example, a plumber’s website might include the following sentence: “ABC Plumbing provides residential and commercial plumbing services on the Sunshine Coast”.
• What are the benefits?
  Why should a visitor buy from your business? Why should they choose you over your competition? What can you offer them that is better than the competition? You must state these reasons very clearly on your home page.
• How do they contact you?
  Don’t make your visitors click on a dozen pages to find your contact details. Have them available in the header, sidebar or footer as well, making it that much easier for them to contact your business. And, of course, make sure your phone number is “tappable” when your website is viewed on a phone.

In general, you have only a few seconds to grab your visitor’s attention, so you need to avoid fancy language, show them why you are special, tell them your qualifications and experience, give them examples and prove it to them with testimonials.

For expert help in building your new website, call us at GO Creative on 07 3333 2932 or get a free instant online quote.