As a business owner you already know that mobile usage has skyrocketed over the past few years, but did you know that by 2016 more than 2 billion people worldwide will own a smartphone?
How popular are mobile online purchases?
If we just look at Australia on its own, in 2014 there were more than 20 million mobile accounts with nearly 1 in 3 Aussies having no land line – they only used a mobile phone. On top of these statistics, more than 20% of adult Aussies didn’t have a fixed internet connection in 2014.
These are the consumers who only access the internet via their mobile devices and even more importantly – smartphones are the driver for the continual increase in online retail sales.
As you can see, the mobile market is wide open, but the problem is that most businesses don’t have an effective mobile marketing plan. Instead they just lump mobile marketing in with online marketing and in the process, lose out on a massive retail market.
Here are 4 tips to help you create a successful mobile marketing strategy:
- Do you have a mobile website? Some businesses opt for a responsive design and others prefer a dedicated mobile website. Whichever strategy you chose, make sure that it does truly render correctly on mobile phones.
- Redesign your advertising campaigns: You need to review your current advertising and make sure that everything fits on the mobile screen. Just because you have a responsive design or a mobile website doesn’t mean that your headers, call to actions and pop-ups will display correctly.
- Optimise your email campaigns: Think about the small size of a smartphone and how your advertising emails will be seen. You really need short punchy subject lines and titles that are easily viewed quickly, whilst on the run.
- Create a strong social media presence: With just about everyone having a social media account and accessing their networks on their mobile devices, it is only sensible to advertise directly to consumers on social media sites.
If you need help with mobile website designs or social media marketing, call us for a chat at GO Creative on (07) 3333 2932 or request a free quote online.
