In the process of creating a website, either content or design can be carried out first. It’s entirely possible to create the two separately and get a cohesive website, but you’re taking a small risk either way. When it comes to the question of which comes first – content or design – the answer is neither.
Concerns of content first
Writing content first puts it at steep disadvantage. There’s always the issue of content meshing with the design even when it’s built first. Content has to read well, engage the audience, and be clear and concise. However, the design has to fit the content. That means that the design can suffer. It’s static and won’t coax the website visitor further into the website. It’s sad to say: humans are very much a visual species. Thus, creating content first rarely works.
Damage of design first
Creating the design before content can result in a beautiful website. That’s always a plus, but the content is restricted to the limitations of the design, such as small spaces to work with. This push and shove kind of makes one better than the other. Thus, businesses have a beautiful website with content that is less than perfect. It hurts the brand and damages the design aesthetic in the long run.
Both at once
Ultimately, businesses should plan to create the website content and design at the same time, or at least have a road map drawn out before embarking on either aspect. When you’re designing and when you’re writing, the other aspect should be clearly pictured in your mind.
Our team can help bridge this gap and achieve a stellar end product. You’ll get a design that fits the content, and content that suits the tone of your brand.
