Many of you will know that blogs increase engagement with customers and bring more visitors to your website, but sometimes keeping up with a blog writing schedule is difficult. So here are three easy ways you can encourage visitor engagement with your blog posts, without really writing a lot more content – and keep both the search engines and your visitors happy.
1. Take another look at your published blogs
If you have run out of ideas for you blog, an easy fix is to take another look at your published posts. So go through your archives and look for “list” type posts. For example:
- The top 10…
- The best 5…
- 7 easy ways to…
- A guide to…
You can rewrite these for the current year or narrow the topic down. For example, if you have “The Top 10 Holiday Spots in Australia”, write another post for singles, families, or adventure seekers, etc. You can use your published posts as fodder for writing new posts, which will give your brain a rest and most probably give you a lot more ides for new posts as well.
2. Think about using different media
Why not pick out some of your favourite posts and turn them into something else? This means that a “How-To” post could be turned into a video, which you can upload to your YouTube channel and embed into a new blog as well.
If you have a Facebook page, you could write a small post on the same topic with a link to your YouTube channel, create a Tweet or even an infographic based on the best points in your blog post.
3. Encourage visitors to read more posts on your website
Another way to increase visitor engagement on your website and to utilise old posts is to recommend other posts relevant to the post your visitor is currently reading. This is a great way to drive traffic to particular pages on your website without writing more posts about the subject.
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