Are you considering building a website for your finance-based business in Brisbane? Website developers can be your key to creating a website that differentiates your business from the competition, because many of these websites look very similar.
It’s difficult to create a point of difference when you offer similar products, packages and services, from home loans to car loans, savings accounts and credit cards. When success is largely due to business growth, your ability to differentiate your finance-based business from the competition, often poses a unique set of challenges.
Essentially, your website needs to provide a more valuable and engaging experience to customers, by highlighting your competitive differences. Here are five ideas that the GO Creative team of website developers in Brisbane have found to help business growth in the finance niche.
1. Product comparison charts
With so many different products and packages, customers often find it difficult to make the best choice for themselves. Comparison charts are an effective visual aid that allows customers to make fast comparisons, noting product differences and making it easier to make a decision. Making your website more user-friendly is the first step to growing your finance-based business.
2. Financial solutions based on lifestyle factors
Offering products or packages, based on a customer’s age, lifestyle or financial needs creates a more customised solution for customers. For example, if someone is looking for a loan to help renovate their home, instead of offering home loans or personal loans, if they notice a renovator’s loan, they might just be eager to click on the link. Adding new solutions pages and links to your website can easily be performed by website developers, during the design phase of your site in Brisbane.
3. Provide educational resources
Someone looking for a loan to help renovate their home, may well be encouraged to click on an educational article that’s titled “The best renovation tips for increasing a property’s value’. These types of articles can be included in a blog section on your website, and aimed at encouraging engagement with potential customers, as well as building trust and credibility. Once you have achieved these goals, it’s often easier for customers to take the next step and ask about a loan with your institution. Website developers in Brisbane can help you to add a blog to your website and even assist with the copywriting.
4. Include financial calculators
Often customers want to know how additional payments will affect the life of a loan, as well as how much interest they will save. Adding branded financial calculators to your website on each product page is a good way to increase your website’s usability and heighten the customer experience. Anything you can do to help customers make more informed financial decisions will encourage them to explore their options with your organisation.
5. Encourage online applications
Website developers in Brisbane can help you to add the necessary functionality to your website, enabling you to offer online applications to customers, a feature that can easily differentiate your company from the competition. People like to do a lot of their banking online and if you include the ability to apply for a loan, credit card or savings account on your website, you increase engagement and heighten the customer’s experience.
