Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.
Your logo is the starting point for laying the foundation of your company’s branding across all of these different mediums. High quality and professional graphics are the backbone of your branding, and can be the difference between a successful business and one that struggles to pay the bills.
Using good quality stock images is far better than using photos taken on a phone or older camera – the difference will surprise you. That said, there’s nothing better than organising a professional photo shoot to ensure you capture the true essence of your business, including showcasing your office and helping customers “meet the team” through imagery.
If your brand could do with an update, here are three solid reasons why you need a professional graphic designer for both your website and your printed materials:
- First impressions are everything: You only have a few seconds to make a good first impression, so you need professional graphics to catch your customers’ attention and show them that you mean business.
- Build trust and credibility: A poorly designed website or piece of marketing collateral does nothing to build trust and credibility with your customers, so if the graphics are not up to scratch, you have a recipe for disaster.
- Increased returns: Professionally designed graphics can help your visitors understand and get to know your business very quickly. This is important, because you only have a few seconds to hold a visitor’s attention before they go elsewhere to find a better website. When customers feel comfortable with your website, they stay longer and are more likely to convert into paying customers.
At GO Creative, we have qualified graphic designers with decades of combined experience, so we fully understand the important role that professional graphics play in your business’s success.
Good graphic design always pays for itself in the end, while going the other way can cause you endless pain. So if you want help with graphic design for your business, call us on 07 3333 2932 or complete our online enquiry form and we can start to build your brand the right way.
