With the right software and some basic training or experimentation, almost anyone can design a website. But what makes a good website? And how do we define what ‘good’ means?
A designer’s job is to create a website that will appeal to not only the client, but to the target audience. If the designer has no consideration for the client’s brand or needs, they’ll end up with a design that’s all about them, and won’t accurately represent or sell the client’s business, which is the main goal.
That said, the designer’s style, skills and experience are what they were hired for, so they should aim to create something that both parties are equally happy with.
They should be able to justify why they designed something a certain way rather than just to make it visually appealing. Above all, the website’s visitors should be kept in mind when designing the site.
A good website design solves issues and is highly functional. It’s the designer’s job to separate the good from the bad, and to only present designs that are strong enough to work for their client’s business. If you’re looking for a designer, ensure they have the same goals in mind as you do.
