Most business people email some sort of linked content to both their corporate network and to their customers, hoping that the content will be read, acted upon and shared. The problem is that many people who receive your linked content may read it, but how many actually act upon it and share it with their friends and colleagues?
The bottom line is that your content needs to be sharable, so that as soon as the recipient has read your email, they want to click on your link, buy your products or sign up for next week’s seminar and share this information across their networks.
So here are 5 tips on making your business communications and content more sharable:
1. It looks spammy: Even if your content is great, if the overall look of the page is spammy, no-one will share it with their network. So make sure that the page looks visually appealing without lots of flashing banner ads or ads which break up the content and intrude on the readability of the content.
2. Poor grammar: As you already know, well written content is vital to your business and this applies equally to your emails and website, as it does to hardcopy sales brochures. So before any content is published online, always have someone else check the grammar or at the very least use a grammar check on your computer.
3. You forgot the social share buttons: Social media marketing and social sharing is a growing industry and if you are not taking advantage of these platforms, you are leaving money on the table. So make sure that your content includes social share buttons prominently on each page or post.
4. Make your content interesting: Dredging up old ideas and constantly repeating yourself, doesn’t encourage people to share your content. On the other hand, people love new ideas or new perspectives on an old idea, so do your best to not just rehash old content, but to add something interesting. So think about webinars, podcasts, infographics, interviews, guides or manuals and give your audience a reason to act on and share your content.
5. It doesn’t add value: If your content doesn’t add value, it won’t be acted upon or shared and the best way to fix this is to address your audience’s problems. So if you are hosting a sales seminar and you want people to attend, talk about the benefits of the seminar and what they will learn. If you want people to purchase your new product line, tell them how these products will solve their problems.
In the end, it all comes down to creating sharable content and to do this, you need to spend more time crafting your content so that it will appeal to your audience. For information on website design in Brisbane, call GO Creative on (07) 3333 2932 or request a free quote online.
