The upsurge in mobile phones over the last few years has created a problem for online marketers. At GO Creative, we recognise that businesses who market their services or products online can now be at a disadvantage. This is because you now have to consider how your website displays across multiple mobile devices, not just on computers/laptops.
With an estimated 1.75 billion people using smart phones in 2014 and nearly 50% of these people using their smart phones to access the internet, being mobile ready has never been more important to your bottom line.
Do you really need a mobile website?
The businesses that most benefit from mobile websites are those in niche markets. While no business likes to lose customers, those in niche markets have a very narrow customer base and so stand to lose the most by not being mobile ready.
This is because a small boutique business cannot afford to lose any customers. While a large corporate body may not notice the loss of 5% of their client base, for example, this loss may devastate a small business.
We all know that consumers can be very demanding and for online businesses this translates into the expectation of a seamless branding experience, regardless of whether they use a desktop computer or a mobile device to access your website. A mobile friendly website is specifically optimised for all mobile devices, creating a positive user experience, regardless of which type of device consumers use to access the internet.
Another point to note is that mobile websites load faster than those that are not optimised for mobile devices, giving you a competitive edge over similar business that are not mobile ready. Search engines also take this speed into account when ranking your website.
Can you afford a mobile website?
The costs involved vary depending on who you engage to build your mobile ready website. However, whatever the costs, at GO Creative we know that as a business owner you want the assurance of money well spent and you want a positive return on your investment.
The best way to make sure this happens is to track your traffic and conversions using your analytics package, before and after making any design changes.
You will also need to ensure that as new devices come onto the market, your website continues to display correctly. This is something that your website developer can monitor and also reconfigure on an ‘as needed basis’, so that your website continues to display correctly on new devices.
At GO Creative, we offer fixed price mobile sites for businesses. These mobile ready sites do not require any additional work from you to maintain them, and you will have a mobile optimised website up and running in no time.
For more information on our fixed price mobile websites, phone 07 3333 2932 or request a quote online.
