Mobile Internet usage will overtake desktop usage by 2014. For businesses, this means that it is no longer enough to just have a website; it’s absolutely imperative that you have a mobile website as well.
Mobile Internet usage will overtake desktop usage by 2014.
For businesses, this means that it is no longer enough to just have a website; it’s absolutely imperative that you have a mobile website as well. Below are just a few of the many advantages of setting up a mobile website.
Mobile phone suitability
Mobile phones are now a fundamental part of our everyday lives. From old fashioned phone calls to contact lists, apps and of course accessing the Internet, mobile phones are now indispensable for many people. So, of course, having a website which is designed specifically for mobile phones will reap rich dividends for your business.
But being accessible from mobile phones is only the starting point; your mobile website design must not only attract new visitors, but convert them into customers as well. For this reason, your mobile site design must be visually appealing and highly functional. It must be easy to use, simple and clear.
Increased market share
If your marketing efforts focus only on users who access the Internet from desktop computers and laptops, you’re missing out on a huge part of the market who use other devices.
However, by developing a mobile website you are reaching all of your potential customers and therefore increasing your chance of converting them into actual paying customers. In the modern corporate climate, it’s increasingly important that you utilise as many marketing avenues as possible to get an advantage over your competitors.
Improved customer interaction
Mobile websites offer a personalised connection between you and your customers. A website purpose-built for those mobile users will always be more effective for those users than promotional campaigns that they simply will never see. It highlights your business’s ability to adapt to change, and to support your customers in a format that works for them.
Not only that, but it also creates another platform for your customers to engage with you online. For example, will the contact form on your standard website work effectively for mobile users, or does it need to be adapted? Should phone numbers automatically dial when clicked on, rather than being plain text on a page? These are quick and easy shortcuts for your customers to get in touch with you.
Still have doubts? Here are a few quick statistics:
- The number of smartphone searchers doubles every two months
- eBay sells something via a mobile phone every two seconds
- Smartphone sales overtook PC sales in 2011 (two years earlier than expected)
- By 2015, tablet sales will be bigger than PC sales
- 28% of internet usage is from a mobile phone
- Mothers day 2012 – 50% of all online sales came from mobile devices
- 40% of mobile searches have local intent
- 86% of all adults own at least one mobile phone
Mobile websites are a new and innovative way to get new and repeat customers, and a necessary tool for marketing your products and services online.
Contact us today for more information about setting up your mobile website.
