Grow your business with Cairns SEO services
All businesses want to grow, but not all business owners know how to do it.
Your website’s search engine optimisation (SEO) can be a gold mine of opportunity to get your business in front of more potential leads.
SEO is a cost effective and proven method for increasing website traffic, improving the rate of enquiries, and bringing in more closed sales. Its return on investment has been proven to well and truly trump that of Google Ads and Facebook Ads over the longer-term for the vast majority of businesses.
Our SEO offerings
The GO Creative team has been in the business of web design and development for over two decades, so we know a thing or two about how to ensure a high return on your SEO investment.
Whether you have a small website or a large and complicated ecommerce platform, we’ll handle everything to ensure your search engine results are improved and your business best positioned for growth.
Website configuration
- Website loading speed
- Coding quality
- Technical build
- Properly set up internal links
- Search engine data
Website content
- Quantity of content on your website
- High quality of original, relevant content
- Keyword and search term usage
- Inclusion of contact details
Authority
- External links to your website
- The age of your website or domain
- Number of pages that can be found and scraped by the search engine
- Google My Business listing and information
Rankings
- Online business listings
- Company registers
- Search engine reviews
- Social media presence including channels, links, followers and posts
- Social media reviews
Why you need SEO
EVERY business needs search engine optimisation to remain competitive in a digital and online world.
If you’re not sure how GO Creative can help improve your website’s performance, ask us for a comprehensive and completely free website audit of your Google ranking and SEO. This audit will go through exactly how you perform in search engine rankings and why. Plus, we’ll even add strategy recommendations.
You can book a free consultation with us first so that we can discuss your business goals and requirements, and then present the audit to you with that context in mind.
No cost – No obligation – All gain
Why choose us for your Cairns SEO services?
Flexible budget
SEO services are not a switch you simply flick on and flick off. When you decide to use GO Creative, we’ll put together a custom strategy and plan that suits your needs and your budget. If something changes and you need to dial up the online optimisation or reduce expenditure, our month-to-month plans allow for that flexibility.
Online reports
We believe in transparency and accountability. That’s why we offer our clients online reports so they can track our performance and their results in real time. These customisable reports allow you to view the changes in your search engine rankings and keep tabs on how we’re improving your website for the better. On top of the online reports, we also send you a monthly snapshot report via email, and a periodic personalised email outlining how your service is performing overall.
No long-term contracts!
Unlike other Cairns SEO service providers, we don’t use lock-in contracts. We don’t believe in tying clients down and we don’t have to: our results speak for themselves! We have an initial three month contract to cover your service setup and initial work, but then you can cancel any time.
Quality content
In addition to optimising your website design and content, we offer ongoing copywriting services. We’ll produce original pieces of content including articles and blogs to help promote your business on other sites and across search engines.
Expert analysis
Going with a professional SEO company like GO Creative gives you access to years of accumulated experience and knowledge. Our expert advice offers custom strategies for improving your overall online presence and website.
Social media
Our social media management services include regular posts and information about your business on various channels. Increasing your brand awareness is an integral part to improving your online presence and getting more customers or clients.
What’s the next step?
Ready to get started on your website’s search engine optimisation? Great! We can’t wait to get started.
To help you prepare for the journey, we’ve outlined our SEO services process.
Step 1 – Consultation
Every business is different and requires different SEO strategies and approaches. The consultation step of the process is a perfect opportunity for us to get as much information as possible about your business and goals.
We’ll go through what strategies are best based on your objectives and budget, and complete a thorough audit of your existing website. This way we’ll know what needs to be fixed, what needs to be changed and what needs to be added. The more knowledge and information we have at the beginning, the best positioned we’ll be to succeed.
Step 4 – Optimise your website
In this step, we take our magnifying glass and aim it straight at your website. We’ll review the design, content, structure and technical aspects of your current website and recommend changes to help improve it’s online ranking. Based on the agreed and pre-approved keywords, we’ll restructure or rewrite whatever is necessary so that Google and other search engines look favourably at your website.
Step 2 – Set up
Once we’ve gathered all the information we need, the real work begins! (For us, not for you – so sit back, relax and enjoy.) This is the part where you sign our contract and pay the fee for your first month. Once these formalities are complete, we can get started. Our initial plan of action is to set up all of your reports, software, accounts with Google and related services, and let you know what’s happening.
Step 5 – Content creation
Content is king! We’ll create monthly articles, blogs, business listings, reviews and other content about your business to help boost its online authority. As your authority increases and search engines start to recognise the value and quality of your content, it will increase your rankings in any given keyword or search term result.
Step 3 – Research
The next step includes thorough and comprehensive research into your current online presence. We’ll compare you to some of your top ranking competitors and use the information to create a custom strategy for you.
Part of this strategy is consulting with you on the best keywords to focus on in your campaign. Keywords should reflect the products and services that you want your website to show up for in search engine rankings. Different keywords will be subject to different levels of competition based on how relevant they are to your business and search volume online.
Step 6 – Ongoing strategy adjustments
Once everything else is set up, we don’t leave you high and dry! The SEO and online landscape is constantly changing. So we need to keep up with the shifting changes to ensure your business is continually optimised. We continually monitor the performance and return on investment from your SEO service, and adjust your service accordingly.
Frequently asked questions
Yes. All GO Creative employees are based in Australia, which means when you reach out to us for support, you’ll always deal with a member of our local team!
Yes. We provide online reports, so you can view your campaign data in real time. For example, you can view your website traffic, conversions (enquiries/sales), repeat visitors, and much more, at any time. The data is grouped by month, so you can easily compare performance of key metrics over time.
We also provide access to your Google accounts (such as Analytics, AdWords and Search Console), which allows you to view more detailed reports.
All reports are explained in detail to help you understand the data, and can easily be customised to your requirements so that you can see the data that means the most to you. If anything is unclear, we’re available to answer questions any time.
We’ll be guided by your expertise, so in speaking with you, we’ll get a feel for your business and brand, and start there. We also undertake market research to better understand some of the specifics of your industry. But if we’re still not quite sure, we’ll come back to you with any questions.
Some of the industries we’ve covered include funeral homes, cheese production, shipping/cargo, mechanics, hair salons, nutrition, jewellery, manufacturing, logistics, removalists, childcare, landscaping — and just about everything in between.
Before we start any marketing campaign, we’ll review your current online presence to determine the best strategy for your business. There’s no “one size fits all”.
For example, some clients have fantastic websites but lack any search engine presence, so we’d focus a lot of our efforts around generating search engine traffic. Other clients may have a website with shortcomings, so we’ll spend time improving the website in addition to our standard tasks.
We have starting budgets for all projects, however after our review we’ll let you know if this budget will be suitable for you.
Most articles will focus on a particular aspect of your business, such as your products or services. Others will be primarily about your business itself, such as how long you’ve been operating, number of staff, summary of services, and so on. And the remainder of articles will focus on a niche topic which allows us to include specific keywords (phrases).
The intention with all articles is to provide useful information to customers, while also incorporating a number of the keywords we’re targeting in your service. This will help build your website traffic, and convert visitors into enquiries or sales.
Not necessarily the ones that first come to mind! Unless you have a considerable budget, often it’s quite difficult to usurp your competitors in search engines. When we research keywords, we look for the most popular searches, but weigh them up against how likely they are to actually deliver more traffic to your website.
For example, if you’re a plumber in Mt Gravatt then you might think “plumbers Brisbane” is an ideal keyword, but in reality that’s very competitive — every plumber out there has those terms on their website. So if we dig a little deeper and look at alternatives such as “Mt Gravatt plumber” or “emergency plumbing contractors Mt Gravatt”, then we may find some more useful keywords.
Remember, we’re looking to bring more visitors to your website. If the most popular keyword has 500 searches per month but 1000 plumbing companies competing, you’re not going to get much traffic from that term. But if a less popular keyword has 200 searches per month and only 5 companies competing, you’re going to bring in a lot of enquiries.
Therefore, we will recommend keywords to you for your approval, and offer advice. From there, you can choose whichever keywords you like.
