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The three core principles of SEO
1. Relevancy
Imagine searching for a specific type of plant and getting bombarded with information about landscaping services. Frustrating, right? That’s why relevancy is one of the three pillars of SEO. In simpler terms, relevancy ensures your website surfaces in search results when users are looking for exactly what you offer. Search engines like Google are sophisticated and prioritise websites that deliver the most relevant content to user queries.
2. Authority
When it comes to SEO success, establishing your brand as an industry leader is crucial. Search engines prioritise websites that demonstrate expertise and trustworthiness. Picture your website in a crowded room full of businesses vying for attention.
By consistently delivering valuable content, building backlinks from reputable websites, and showcasing your team’s qualifications, we can help you rise above the noise and position yourself as an expert. This increased authority translates into better search engine rankings, improved brand recognition, and, ultimately, more trust from potential customers.
3. User Experience
Search engines aren’t just looking for websites with the right keywords – they also prioritise websites that offer a fantastic user experience (UX). This means your website should be user-friendly, informative, and engaging for visitors. We focus on creating straightforward website navigation, fast loading times, and high-quality content that engages users.
A positive user experience improves your SEO ranking and translates into happy visitors who are more likely to convert into paying customers. By prioritising UX, we can help you attract and retain valuable leads, ultimately driving online growth for your business.
Strategy and research
Building a strong SEO foundation starts with a sound strategy crafted by experienced professionals. Like any successful business endeavour, SEO requires a well-defined plan that considers your unique goals, target audience, and customer behaviour.
Our team of local SEO Sunshine Coast experts will conduct thorough research to understand your industry, identify relevant keywords, and analyse your competitors’ strategies. This data-driven approach ensures we develop a customised SEO plan that delivers measurable results and propels your business towards online growth in Australia.
SEO audit
Our comprehensive SEO audit goes beyond just analysing your website; it delves into your industry, competitors’ online presence, and your target audience’s search behaviour. By gathering this crucial data, we can identify areas for improvement, uncover potential opportunities, and ensure your SEO strategy is tailored to your unique business goals. Think of it as a roadmap to online success.
Competitor analysis
A successful SEO strategy starts with understanding your competitive landscape. We conduct in-depth competitor analysis to identify their strengths, weaknesses, and keyword strategies. This knowledge allows us to craft a targeted approach that positions your website for success, even against larger competitors. After all, there’s more than one way to climb the search rankings!
Keyword research
Keyword research is the foundation of any successful SEO strategy. Our SEO experts understand the nuances of user behaviour, analyse the intent behind search queries, and meticulously research your competitors’ keyword strategies.
Considering these factors, we can identify the most relevant keywords that drive traffic to your website. This targeted approach ensures your website attracts users actively searching for your products or services, ultimately leading to higher conversion rates and significant online growth.
Technical website audit
A healthy website is the foundation of a successful SEO campaign. That’s why we begin with a comprehensive technical website audit, going beyond the surface to identify hidden issues hindering your business’s online potential.
Search engines consider a multitude of technical factors when ranking websites, and even minor issues can significantly impact your visibility in searches. Our continued monitoring prevents problems like slow loading times, broken links, and mobile responsiveness issues before they impact your rankings.
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Book in for a free chat on a phone or video call. Tell us what you need and we’ll see how we can help. Too easy!
Implementation
On-page optimisation
Even the most beautiful website can only be seen online if it speaks the language of search engines. That’s where on-page optimisation comes in, and it’s an area where our SEO expertise truly shines. On-page optimisation involves a range of subtle but powerful techniques that can impact your rankings and conversions.
By taking care of these on-page elements, we can significantly improve your website’s search visibility, attract more qualified leads, and appeal to both search engines and, more importantly, website visitors.
Engaging and helpful content creation
Google has made it clear that content is king and high-quality content that helps the user solve a problem or answer a question will be favoured. Our SEO plans prioritise creating engaging content that resonates with your target audience. Our skilled copywriters craft informative, valuable, and engaging content that speaks directly to your ideal customer’s needs and interests.
By prioritising user experience with human-first content, we can attract qualified leads, convert them into customers, and create content that genuinely connects with your audience.
The impact of technical SEO issues
Even the most meticulously crafted SEO strategy can be derailed by underlying technical problems on your website. Imagine pouring your heart and soul into creating stellar content, only to have Google struggle to find or crawl your pages effectively. Addressing technical flaws will pave the way for Google to index your website and serve it to potential customers.
Link building and citations
Building a powerful online presence goes beyond just having a website. Search engines like Google consider the credibility and authority of your website when ranking it in search results. That’s where backlinks and citations come in. Backlinks are essentially links from other websites that point back to yours. They act as a vote of confidence, telling search engines your site is valuable and relevant.
On the other hand, citations mention your business name, address, and phone number (sometimes referred to as NAP) across online directories and local websites. They hold significant weight in local SEO, boosting your local search visibility.
However, it’s not just about quantity anymore. Google prioritises high-quality backlinks from reputable websites within your industry. A handful of strong backlinks from relevant sources hold more weight than many low-quality links. At GO Creative, we excel at crafting targeted link-building strategies that attract these valuable backlinks, ultimately propelling your website towards long-term SEO success.
Measuring your SEO results
Keyword tracking
What happens if you throw all your resources to ranking keywords, only to discover they’re not right for your business? Keyword tracking eliminates this guesswork. It’s the ongoing process of monitoring your website’s performance for specific keywords – the terms potential customers use to search for products or services like yours.
But keyword research isn’t a one-time task. Tracking allows us to see if your website ranks for the right keywords and, more importantly, if those keywords attract qualified leads. By analysing search trends and user behaviour, we can refine your keyword strategy to ensure you’re targeting the most relevant keywords that drive valuable traffic and conversions.
Conversion tracking
At GO Creative, we go beyond vanity metrics like website traffic. Sure, seeing your website climb the search rankings is exciting, but true SEO success lies in driving real business growth. That’s where conversion tracking comes in. It allows us to measure visitors’ actions on your website, whether it’s making a purchase, submitting a contact form, or signing up for your newsletter.
These actions, known as conversions, are the lifeblood of any online business. By tracking conversions, we can pinpoint which aspects of your SEO strategy are generating qualified leads and, ultimately, revenue. We don’t settle for just ranking high – we focus on crafting SEO campaigns that deliver tangible results that translate to money in the bank.
Accurate and transparent reporting
The SEO landscape is constantly evolving, and sometimes, rankings can fluctuate. But fear not! At GO Creative, transparency is key. We closely monitor your website’s performance, allowing us to identify any bumps in the road and swiftly adjust our strategy. Just like a successful business experiences growth spurts and periods of consolidation, so too does a well-executed SEO campaign.
With decades of experience navigating these fluctuations, we know when to adapt our approach and when to ride the wave to continued success. No funny business, just a data-driven plan to ensure your website stays ahead of the curve.
Grow your business with SEO – Sunshine Coast
Grow your business with SEO – Sunshine Coast
Search engine optimisation (SEO) refers to the process and practices of customising your website so that search engines, like Google and Bing, rank your business’s website higher in the search results of any given term, phrase or keyword.
SEO is both cost-effective and invaluable as a marketing and growth strategy and is a surefire way of increasing website traffic and by extension enquiries and/or sales.
- Do you want to grow your business?
- Do you want more potential customers to find your website?
- Do you want to improve your visibility online?
What’s it worth to you?
The cost of bad SEO services
There are two reasons it’s worth investing the money and time in engaging a high-quality SEO company for your website.
1. No SEO means zero visibility
We all use one search engine or another, with Google being obviously the big boy in the schoolyard. The vast majority of people rely on their search engine of choice to find businesses when they’re looking for a specific product or service.
If you’re not ranked close to the top for the search terms related to your company, you’re for all intents and purposes invisible to your target market. The opportunity cost for your business is enormous!
2. Poorly handled SEO can be disastrous
The complex algorithms search engines use for creating search results and rankings have been and continue to be in constant development and evolution. Alongside this has been the development of SEO companies, strategies and practices as marketing agencies have worked tirelessly to develop best practices and tactics for increasing their clients’ rankings.
Unfortunately, this has also meant that lazy and untrustworthy companies have developed ‘shortcuts’ and hacks (more like cheats to be honest) to try and trick Google into ranking their clients’ websites higher. As search engines catch on to these shortcuts (as they always do) they can impose penalties on the business’s website by decreasing their rankings or even banning the domain entirely. And they don’t care whether the shoddy practices were done by the company themselves or an agency; they just impose the penalty on the domain itself.
That’s why it’s of utmost importance you choose an SEO specialist agency who knows what they’re doing, and how to avoid landing you in hot water.
The benefits of GO Creative’s SEO Services
There are a ton of reasons to choose GO Creative for your SEO services.
Flexible budget
Our fair pricing is always transparent for our clients so you know exactly where your money is going. Additionally, monthly budgets can be flexible and adjusted according to your needs and goals so that you only ever pay exactly what you want to.
No lock-in contracts
We don’t need lock-in contracts because we don’t lose clients. Our work speaks for itself and our clients are consistently satisfied and their expectations exceeded. You’re always free to cancel your services with us whenever you want.
Expert analytics
Our team of SEO gurus will offer a ton of advice and tactics for improving your website and your rankings. While some of these strategies may be more complex, many of them are simple tweaks that can add up to make all the difference.
Custom content
Our copywriting team can produce high quality content and articles to help promote your business on other sites and increase your visibility on search engines as well. SEO copywriting is a complex blend of eloquent art and complex technicalities, so leave it to the experts!
Comprehensive reporting
In addition to regular personalised updates and PDF snapshots, our online reporting tools will help us, and you, track your results in real time. This makes us accountable to results and gives you the control you deserve over viewing the results of your investment into SEO.
Social media and backlinks
A big part of SEO is the cultivation of high quality backlinks from external articles and posts across social media channels. Our digital marketing team provides all of this and a whole lot more as well.
Try before you buy with a free SEO audit
We’re confident in our ability to offer outstanding and results-driven SEO services. That’s why we offer a free SEO audit of your website as part of our quoting process.
No obligation. No commitment. No cost.
Simply request an SEO audit and we’ll walk you through our comprehensive report outlining your current SEO positioning and a detailed outline of how to improve your search engine rankings.
The best time to start your SEO with GO Creative is now
Want even more reasons why GO Creative is the number one choice? Learn more about our services and SEO plans to find out exactly how we can help.
If you’re ready to start growing your company, improving your search engine rankings, and increase your sales/enquiries, book a meeting with our team today. We can’t wait to work with you!
Frequently asked questions
Yes. All GO Creative employees are based in Australia, which means when you reach out to us for support, you’ll always deal with a member of our local team!
Yes. We provide online reports, so you can view your campaign data in real time. For example, you can view your website traffic, conversions (enquiries/sales), repeat visitors, and much more, at any time. The data is grouped by month, so you can easily compare performance of key metrics over time.
We also provide access to your Google accounts (such as Analytics, AdWords and Search Console), which allows you to view more detailed reports.
All reports are explained in detail to help you understand the data, and can easily be customised to your requirements so that you can see the data that means the most to you. If anything is unclear, we’re available to answer questions any time.
We’ll be guided by your expertise, so in speaking with you, we’ll get a feel for your business and brand, and start there. We also undertake market research to better understand some of the specifics of your industry. But if we’re still not quite sure, we’ll come back to you with any questions.
Some of the industries we’ve covered include funeral homes, cheese production, shipping/cargo, mechanics, hair salons, nutrition, jewellery, manufacturing, logistics, removalists, childcare, landscaping — and just about everything in between.
Before we start any marketing campaign, we’ll review your current online presence to determine the best strategy for your business. There’s no “one size fits all”.
For example, some clients have fantastic websites but lack any search engine presence, so we’d focus a lot of our efforts around generating search engine traffic. Other clients may have a website with shortcomings, so we’ll spend time improving the website in addition to our standard tasks.
We have starting budgets for all projects, however after our review we’ll let you know if this budget will be suitable for you.
Most articles will focus on a particular aspect of your business, such as your products or services. Others will be primarily about your business itself, such as how long you’ve been operating, number of staff, summary of services, and so on. And the remainder of articles will focus on a niche topic which allows us to include specific keywords (phrases).
The intention with all articles is to provide useful information to customers, while also incorporating a number of the keywords we’re targeting in your service. This will help build your website traffic, and convert visitors into enquiries or sales.
Not necessarily the ones that first come to mind! Unless you have a considerable budget, often it’s quite difficult to usurp your competitors in search engines. When we research keywords, we look for the most popular searches, but weigh them up against how likely they are to actually deliver more traffic to your website.
For example, if you’re a plumber in Mt Gravatt then you might think “plumbers Brisbane” is an ideal keyword, but in reality that’s very competitive — every plumber out there has those terms on their website. So if we dig a little deeper and look at alternatives such as “Mt Gravatt plumber” or “emergency plumbing contractors Mt Gravatt”, then we may find some more useful keywords.
Remember, we’re looking to bring more visitors to your website. If the most popular keyword has 500 searches per month but 1000 plumbing companies competing, you’re not going to get much traffic from that term. But if a less popular keyword has 200 searches per month and only 5 companies competing, you’re going to bring in a lot of enquiries.
Therefore, we will recommend keywords to you for your approval, and offer advice. From there, you can choose whichever keywords you like.
