The GO Creative team has been in the business of web design and development for over two decades, so we know a thing or two about how to ensure a high return on your SEO investment.
Whether you have a small website or a large and complicated ecommerce platform, we’ll handle everything to ensure your search engine results are improved and your business best positioned for growth.
EVERY business needs search engine optimisation to remain competitive in a digital and online world.
If you’re not sure how GO Creative can help improve your website’s performance, ask us for a comprehensive and completely free website audit of your Google ranking and SEO. This audit will go through exactly how you perform in search engine rankings and why. Plus, we’ll even add strategy recommendations.
You can book a free consultation with us first so that we can discuss your business goals and requirements, and then present the audit to you with that context in mind.
Ready to get started on your website’s search engine optimisation? Great! We can’t wait to get started.
To help you prepare for the journey, we’ve outlined our SEO services process.
Every business is different and requires different SEO strategies and approaches. The consultation step of the process is a perfect opportunity for us to get as much information as possible about your business and goals.
We’ll go through what strategies are best based on your objectives and budget, and complete a thorough audit of your existing website. This way we’ll know what needs to be fixed, what needs to be changed and what needs to be added. The more knowledge and information we have at the beginning, the best positioned we’ll be to succeed.
Once we’ve gathered all the information we need, the real work begins! (For us, not for you – so sit back, relax and enjoy.) This is the part where you sign our contract and pay the fee for your first month. Once these formalities are complete, we can get started. Our initial plan of action is to set up all of your reports, software, accounts with Google and related services, and let you know what’s happening.
The next step includes thorough and comprehensive research into your current online presence. We’ll compare you to some of your top ranking competitors and use the information to create a custom strategy for you.
Part of this strategy is consulting with you on the best keywords to focus on in your campaign. Keywords should reflect the products and services that you want your website to show up for in search engine rankings. Different keywords will be subject to different levels of competition based on how relevant they are to your business and search volume online.
In this step, we take our magnifying glass and aim it straight at your website. We’ll review the design, content, structure and technical aspects of your current website and recommend changes to help improve it’s online ranking. Based on the agreed and pre-approved keywords, we’ll restructure or rewrite whatever is necessary so that Google and other search engines look favourably at your website.
Content is king! We’ll create monthly articles, blogs, business listings, reviews and other content about your business to help boost its online authority. As your authority increases and search engines start to recognise the value and quality of your content, it will increase your rankings in any given keyword or search term result.
Once everything else is set up, we don’t leave you high and dry! The SEO and online landscape is constantly changing. So we need to keep up with the shifting changes to ensure your business is continually optimised. We continually monitor the performance and return on investment from your SEO service, and adjust your service accordingly.
SEO is an ongoing process that takes time, effort and work to get right. When you choose GO Creative, you’re choosing the experienced online marketing experts in all things Cairns SEO.
Yes. All GO Creative employees are based in Australia, which means when you reach out to us for support, you’ll always deal with a member of our local team!
(Permalink)Yes. We provide online reports, so you can view your campaign data in real time. For example, you can view your website traffic, conversions (enquiries/sales), repeat visitors, and much more, at any time. The data is grouped by month, so you can easily compare performance of key metrics over time.
We also provide access to your Google accounts (such as Analytics, AdWords and Search Console), which allows you to view more detailed reports.
All reports are explained in detail to help you understand the data, and can easily be customised to your requirements so that you can see the data that means the most to you. If anything is unclear, we’re available to answer questions any time.
(Permalink)We’ll be guided by your expertise, so in speaking with you, we’ll get a feel for your business and brand, and start there. We also undertake market research to better understand some of the specifics of your industry. But if we’re still not quite sure, we’ll come back to you with any questions.
Some of the industries we’ve covered include funeral homes, cheese production, shipping/cargo, mechanics, hair salons, nutrition, jewellery, manufacturing, logistics, removalists, childcare, landscaping — and just about everything in between.
(Permalink)Before we start any marketing campaign, we’ll review your current online presence to determine the best strategy for your business. There’s no “one size fits all”.
For example, some clients have fantastic websites but lack any search engine presence, so we’d focus a lot of our efforts around generating search engine traffic. Other clients may have a website with shortcomings, so we’ll spend time improving the website in addition to our standard tasks.
We have starting budgets for all projects, however after our review we’ll let you know if this budget will be suitable for you.
Request a free quote to instantly receive pricing details
(Permalink)Most articles will focus on a particular aspect of your business, such as your products or services. Others will be primarily about your business itself, such as how long you’ve been operating, number of staff, summary of services, and so on. And the remainder of articles will focus on a niche topic which allows us to include specific keywords (phrases).
The intention with all articles is to provide useful information to customers, while also incorporating a number of the keywords we’re targeting in your service. This will help build your website traffic, and convert visitors into enquiries or sales.
(Permalink)Not necessarily the ones that first come to mind! Unless you have a considerable budget, often it’s quite difficult to usurp your competitors in search engines. When we research keywords, we look for the most popular searches, but weigh them up against how likely they are to actually deliver more traffic to your website.
For example, if you’re a plumber in Mt Gravatt then you might think “plumbers Brisbane” is an ideal keyword, but in reality that’s very competitive — every plumber out there has those terms on their website. So if we dig a little deeper and look at alternatives such as “Mt Gravatt plumber” or “emergency plumbing contractors Mt Gravatt”, then we may find some more useful keywords.
Remember, we’re looking to bring more visitors to your website. If the most popular keyword has 500 searches per month but 1000 plumbing companies competing, you’re not going to get much traffic from that term. But if a less popular keyword has 200 searches per month and only 5 companies competing, you’re going to bring in a lot of enquiries.
Therefore, we will recommend keywords to you for your approval, and offer advice. From there, you can choose whichever keywords you like.
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