Are business cards obsolete?

As specialists in ecommerce website design and graphic designers, we are often asked about business cards and whether or not they are obsolete. Whilst there are arguments both for and against using business cards, it’s fair to say that most people who go to network events just throw them into a drawer somewhere and never look at them again.

Three reasons why business cards are still relevant

Ignoring business cards is mainly due to the fact that we tend to use Skype, Messenger, text messages and emails to contact people today, rather than hunting around for a business card. And sure, a lot of the time we simply don’t need the hassle of finding business cards, with so much information at our fingertips.

On the other hand, at our web development company, in Brisbane we meet up with many clients and business owners. We do find that business cards can be very useful if you want to build relationships with people, for example by adding them on LinkedIn, making an appointment on the spot, calling them after an agreed interval of time, etc.

1. Follow ups are easier: At GO Creative, when we have met someone at a networking event or we are chatting to someone in a coffee shop and they are interested in web design in Brisbane, it’s easy to give them our business card. Since we have our web address on our business card, they can easily check out our website and give us a call to follow up on our conversation about helping them with web development in Brisbane.
2. Referrals are a breeze: We often share our business cards with our clients or people we meet at networking events and find that in turn, they share our business cards with other interested people. For example, we have had a number of clients who were interested in ecommerce website design tell us that they received our contact details from someone else who had given them our business card.
3. It looks professional: You don’t have to take hundreds of business cards around with you to every networking event, but if you have made a business connection that you want to pursue, it looks professional to hand them your card.

Handing a business card to someone who is genuinely interested in your work comes across as professional, handing out hundreds of cards indiscriminately does not. There is a certain amount of etiquette involved in using business cards, and whilst they may become obsolete one day, at the moment they still have their uses.

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