You might have already guessed that the domain name of your website is vitally important to your success as a business. Domain names can affect your rankings in the search engine results pages and can also have a negative or positive impact on social media engagement.
If you are in the market for a new domain name, here are 4 tips that will you identify the best one for your business.
- Avoid spammy keywords: People today are very sensitive to domain names and when they see a domain name that starts with ‘best’, ‘cheap’ or ‘cheapest’ it turns them off. These are words that searchers regularly use in their online searches, so it can appear as if you are trying to trick them into coming to your site, resulting in a loss of trust.
- Be careful with industry type keywords: A few years ago, using this type of domain name was good for SEO, because these are keywords used by searchers, but times have changed. The best domain names do not rely exclusively on industry related words, for example, ‘carpenter’, ‘printers’ or ‘hairdresser’.
- Use specific keywords: Instead of ‘bestcarpenter.com.au’ go for ‘kitchencarpenter.com.au’ or ‘newbuildcarpenter.com.au’. These are descriptive keywords used by searchers, which are not spammy and can actually increase traffic to your website.
- Use your brand name: The easiest and most effective domain names are ones that include the name of your brand. Your brand’s name (hopefully) does not include spammy keywords, which might turn people away. Also a branded domain name is perfect for building recognition of your brand within the community and for creating a consistent brand across all marketing and social media platforms.
A last tip which has only recently been available to us is to take advantage of industry keywords in your domain’s extension. So instead of XYZ.com or XYZ.com.au, you could have XYZ.online, XYZ.photography, XYZ.tech, XYZ.design or XYZ.pizza for example. This is a great way to effectively include both brand names and industry keywords into one domain name.