Most small business owners already understand the importance of having a solid website presence. Established Brisbane web development companies such as ourselves are well equipped to help you achieve this goal. But even with a professionally designed website there is still plenty you can do to increase your ROI, because simply having a website is not enough.
One of the easiest and most profitable strategies for increasing the turnover and profits from your website is to use email marketing.
The point of email marketing is to obtain the email addresses of people who visit your website. With this information, you can keep in contact with them, sending information on offers, discounts, product launches, product updates and competitions, all via a weekly or monthly e-newsletter. You’ll be able to stay front of mind, and by increasing your visibility, your customers will also develop a sense of trust and loyalty to you.
The strategies outlined below are quite easy to implement, however if you need help, you can contact our corporate website design team for support in any/all of these areas.
- Write a blog: Not everyone has the time, skills, or inclination to write blog articles on their website, but these are a great way to increase traffic to your site, and to engage your customers and potential customers. So the tip here is to include a signup form for your e-newsletter, at the bottom of each blog post. And make sure you add a compelling reason to sign up.
- Offer a free gift: People love getting something for free, but freebies must have value to your customers. This can be a free e-book that they can download, for example how-to tips, product descriptions or comparisons, a discount voucher, samples or even free shipping on their first order if you sell products online.
- In-store emails: If you have a physical store, it’s simple to ask your customers for their email at the checkout. Letting customers know that they will receive discount offers via email, as well as invitations to new product launches is usually sufficient for people to give you their email address.
- Facebook lead ads: If you already advertise on Facebook, don’t forget that you can create ads that include a subscribe button at the bottom. This is a great way to catch potential customers who may not be ready to buy, but would be happy to receive more information before they make a decision.