How to improve the customer experience on your website
What’s the #1 reason why customers choose not to buy from your business or convert into repeat customers? A poor customer experience.
This is why it is so important to perform a comprehensive User Experience Audit of your website, so that you can rectify any problems immediately.
At our agency in Brisbane, our website developers are focused on developing websites which are user friendly and easy to navigate, allowing visitors to find everything they need to know about your services or products. There is, however, much more to making your website user friendly than a simple menu. There are many factors to consider, including the wording you use on each page, the layout of the pages, the speed, the images and videos that appear, and more.
All it takes is just one of these elements to be wrong and you can reduce your visitor’s experience sufficiently that they turn to your competitor’s website instead. You need to ensure your customers’ experience using your website is exemplary. And you can do so by undertaking a User Experience Audit.
What can a User Experience Audit identify?
Making your website easy to use and navigate is one way to increase your conversions, a fact that is well known to many businesses. Brisbane web development agencies employed by these businesses therefore have a directive to do just that, as well as optimising your website for faster loading speeds, and improved ranking in Google. As time passes and you upload more content, your site can become progressively more complicated to use, so all of this needs to be taken into account.
A User Experience Audit will identify any areas where your visitors are becoming lost or confused on your website. This includes pages where conversions are lowest or where there are weakness in your sales funnel, as well as any specific pages or elements that are stopping your visitors from converting.
Which areas of your website should you audit?
For a comprehensive audit, you need to check the following areas of your website:
- All of your written content.
- All of your call to actions (CTAs).
- All of your photos, images and videos.
- What is displayed above the fold (i.e. what you can see before scrolling).
- Whether your website is responsive (i.e. works properly on phones and tablets).
- Whether your content is set up for the best possible ranking in Google.
- Whether your pages load quickly.
- Whether there are any broken links, or links which lead to inappropriate pages.
GO Creative is a leading web design company in Brisbane, offering a number of services, including website audits. So if you want to provide your visitors with a positive experience on your website and increase your conversions, you get an instant quote online today or call us on 07 3333 2932.
