Keys to a successful company website design

Is your existing corporate website outdated and slow? Maybe you don’t have a company website yet? How much do you actually know about company website design? Hosting? Writing content?

A website is essential for any business, whether you’re an electrician, hair stylist, builder, shop owner or stockbroker. A company website can generate leads and increase sales and revenue. It can help raise funds, encourage subscriptions and provide an online presence that’s essential in today’s digital age. You don’t have to be a big multinational to have a corporate website, you just need to realise its importance to your bottom-line and then look for help from an experienced developer.

After all, online shopping is continuing to grow rapidly every year. This was noted by Australia Post who recently reported that four out of five households made online purchases in 2020 to a total of $50 billion – a growth rate of 57% compared to 2019. Obviously, this increase is partly due to the pandemic, but it’s unlikely to backslide anytime soon. This means that you need an up-to-date company website not only to engage your customers, but also to give your business the credibility and online presence it deserves, as well as leveraging your share of the ecommerce marketspace.

However, before contacting the GO Creative team to discuss developing your new company website, it’s helpful to have some knowledge of the process. So here are five things you need to consider before contacting your developer.

1. Determine WHY you need a website

Is the goal of your corporate website to generate leads? Sell products or services? Raise funds? Promote your brand? Identifying the reason behind your business website helps the GO Creative team develop a website that’s customised to your needs and focused on achieving your specific goals.

2. Where can you host a company website?

Where can you host a company website? There are thousands, possibly hundreds of thousands of hosting providers around the world, but which one is best? Well, you want a provider that offers minimal downtime, automatic backups and expert support staff. You should also explore hosting your company website on a local server as this leads to faster speeds and gives you access to support during local business hours. GO Creative provides a locally based hosting service that’s affordable, reliable and we have experienced support staff available 8.30am to 5pm, Monday to Friday.

3. How much does it cost to create a company website?

The cost of your new company website will depend on many factors. These include the number of pages, complexity of the company website design and the functionality you need. Why not ask us for an obligation free quote?

4. Do you know how to write content for a company website?

The quality of your website’s content has a significant impact on customer engagement. In fact, it’s so important that copywriters are in high demand, just writing content for websites. So if you don’t know how to write content for a company website, ask us about professional copywriting. It’s definitely worth the small additional cost.

Now you know why you need an up-to-date corporate website, why not contact the GO Creative team to discuss your company website design? Just shoot us an email or call us on 07 3333 2932 to find out how we can help you achieve your business goals.