Mythbuster Monday: Our customers don’t use social media
As a business owner, you understand the value of maintaining contact with your customers and finding innovative strategies to generate new leads and sales. That is why when we hear some of our own clients saying that there is no point in initiating a social media campaign for their business, because their clients don’t use social media, that we wonder where they do their research.
Social media is here to stay and it is growing every year. The research and the statistics prove this, beyond a shadow of a doubt. As of January 2015, here’s how many global active users there were on some of the major social media platforms:
- Facebook: 1.36 billion
- Instagram: 300 million
- Twitter: 284 million
The list goes on, but these are just some of the highlights from one month. That’s right, in just one month millions and millions of Australians accessed their social media networks and you are missing out on all of this traffic.
If you could access just a small proportion of these billions of users, do you think that your sales might improve?
So, what are the benefits of using social media for your business?
- Increased brand awareness – Introducing the public to your brand is easy using social media. It is the perfect channel to promote your brand to potential customers both nationally and worldwide. Research has shown that more than 60% of shoppers use social media as inspiration for their online and off-line purchases. More importantly, shoppers buying behaviour is heavily influenced by the recommendations from their friends and family.
- Increased sales – Social media marketing tends to increase sales. You can promote your products or services, link to your website or run competitions and advertise discounts. Social media marketing helps to bring in new leads and customers – that’s the bottom line.
- Improved customer service – People use social media to not only ask people’s opinions of a product or service but to ask questions about them as well. Keeping your eye on social media and responding to any questions or even complaints, demonstrates to customers and potential customers that you are receptive to their needs and are happy to step in and help as needed.
The next question is: How do you know whether your target audience is using social media? You need to research. It’s all well and good to have feedback from a few customers, but ultimately this sort of information needs to be gathered on a wide scale. Not only that, but even if your existing customers aren’t using social media heavily, there’s a good chance you may be missing out on a whole market that does.
Without a doubt if you believe that your customers do not use social media, you are missing out on a growing source of new and recurring sales and traffic.
For more information on social media marketing, phone (07) 3333 2932 or request a free quote online.
