Some business owners believe that just because they update their web content regularly, that they don’t need Search Engine Optimisation (SEO). Well, the fact that they update their web pages is great, particularly if they are adding value driven content and engaging their customers.
The problem is that no-one knows exactly how Google ranks websites and whilst having regularly updated and engaging content is important, it is only part of the equation. At our web design studio in Brisbane, we do know that a large part of Google rankings algorithm is a web page’s authority and trust built within the internet community, and content is only a part of this formulae.
Why do we need SEO?
There are so many different factors that Google takes into consideration when ranking web pages, so it’s difficult to know where to start. Some of the elementary SEO factors are the Title tags and Meta descriptions, which are used to match websites to the keywords users are searching for. This is known as relevancy.
However, optimising your site for search engines by including keywords in your tags and content isn’t the only function of good SEO. One of the major benefits of effective SEO is to build long lasting, high quality backlinks to your web pages. This is one of the best ways to increase your ranking (providing you have valuable, engaging content as well).
This is because the higher the quality and the authority of your backlinks, the more Google understands the relevance of your web page. Then, as the number of quality backlinks increases, Google starts to think of your site as having trust and authority itself and you start to rise in the rankings.
The problem is that building these high quality backlinks can be very time consuming and many businesses never actually succeed. Why should an authority site link to your website? What do they have to gain by this action?
This is where a professional, targeted SEO campaign, by marketing experts, can make all the difference because they can build relevant, authoritative backlinks much more quickly than doing it alone. Of course, you have to invest in SEO and not just believe the myth that content alone will get you to page one in Google.
There are millions of websites on the Internet that have fantastic content, but no one knows they exist; don’t let your website be one of them.