• Support
    • Submit a ticket
    • FAQ
    • Tutorials
    • All support
  • Contact us
    • Get in touch
    • Book an appointment
  • Client portal login
Phone (07) 3333 2932PH (07) 3333 2932
GO Creative
  • Instant quote
  • Support
  • Home
  • Websites
    • New sites
      • Business websites
      • Online stores
      • Content writing
    • Changes/fixes
      • Ad hoc web development
      • Free website audit
      • Website change request
    • Other services
      • Domain names
      • Web hosting
  • Support
    • Website care plans
    • Ad hoc support
  • SEO
    • Search engine optimisation
    • Free SEO audit
  • Work
    • Our portfolio
    • Our clients
    • Case studies
  • About
    • About
    • Blog
    • Health and wellness
  • Contact
    • Get in touch
    • Book an appointment
    • Client portal login
  • Get a free quote
  • Search
  • Menu Menu
  • Facebook
  • LinkedIn
Web design Brisbane
Blog
SEO

SEO vs PPC – Which is the better investment?

10 February 2022/in Search engine optimisation /by Angie Neal

In the modern marketplace, having a digital marketing strategy is no longer an option: It’s an essential. Nonetheless there is still some confusion over what type of digital strategy is best.

Here at GO Creative, we’re often asked whether SEO or PPC is better. That’s why we thought to break the difference between search engine optimisation and pay per click advertising.

Search Engine Optimisation (SEO)

What is SEO? Search engine optimisation is the process of ensuring your website is as visible as possible and ranks as high as possible whenever someone searches certain keywords or phrases in a search engine. The better your SEO, the better your SERP ranking i.e. search engine result pages and the more likely potential customers are going to come across your website.

The goal of SEO is to provide a long term and affordable strategy for generating more traffic, increase brand awareness and credibility and offer a high return on investment (ROI).

Pay Per Click (PPC)

PPC marketing, often just called paid search, is different to search engine optimisation in that it aims to improve website visibility through sponsored and featured advertising either at the top of Google or Bing search results or on social media. Every time someone clicks on your link, you pay a fee, hence the name.

The goal of PPC is to offer quick results, provide more control over your visibility and focus on a more targeted audience to help increase sales.

SEO vs PPC – which is better?

At the end of the day the particular digital marketing strategy that’s right for you will depend on your business, your target audience and your goals (short term and long term). Ideally, to maximise your online presence and ROI, a combination of search engine optimisation with targeted campaigns of ads would be employed.

However, there are plenty of reasons–if you’re operating on a budget and/or are unsure—to focus on search engine optimisation to start off with.

The numbers game

According to recent data, up to 53% of website traffic comes from organic search. By organic this means internet browsers clicking on a link from the search results and not in the sponsored ads. Compare this to just 15% of clicks being attributed to PPC ads and 32% of traffic attributed to direct search and the benefits of SEO are obvious.

Online exposure over time

When you compare overall exposure online, search engine optimisation is more effective than pay per click advertising. While PPC offers instant results, it only works for as long as you pay for the ad campaign to run. Optimising the content and structure of your website for search engine ranking algorithms will ensure your website actually shows up more in searches, for longer periods and time and more consistently.

Branding

Branding can be a tricky thing to get right, but one way of helping to cement your place in any given industry is through SEO. By optimising your website for search engine results you’ll be proving your credibility and authority not just to the AI at Google and Bing but also to the potential customers and clients who see your website ranking above others. PPC advertising does not foster that same credibility association with a brand.

ROI

When it comes to return on investment, whether you’re operating on a budget or not, SEO proves to be more affordable, more scalable and offer more of a return in the long run. Unless you’re promoting a specific sale, event or special, chances are that you’d be better off investing in SEO than ongoing paid advertising.

Book a free SEO audit today

As you can imagine, we’ve barely scratched the surface about what SEO can offer your business and online digital strategy. In fact, the team here at GO Creative can do more than just wax lyrical about search engine optimisation. We can show you exactly how it will benefit your website! So click here to book your obligation free and no cost SEO audit today and find out more.

 

Take your business to the next level now!

Get a FREE instant quote or phone (07) 3333 2932 for a chatPhone us

Want more great articles straight to your inbox?

Sign up for our newsletter!

  • Exclusive offers and discounts
  • Roundup of all the latest blogs
  • Tips and advice for small businesses
  • This field is for validation purposes and should be left unchanged.

Blog categories

  • Business productivity
  • Digital marketing
  • Digital marketing trends for small business
  • Email, hosting and domains
  • Health and wellness
  • Search engine optimisation
  • Social media
  • Website design and development
  • Website maintenance

Recent articles

  • pexels tranmautritam 251225How to create a non profit website in 7 easy steps1 February 2022 - 8:54 am
  • Computer showing statisticsWhat to include in website audit to increase rank and conversion7 December 2021 - 12:00 pm
  • Decision makingHow to select a cool business name1 November 2021 - 9:00 am
  • hero home page 2021Say hello to our new brand!21 October 2021 - 8:40 am
  • pexels andrea piacquadio 919436Keys to a successful company website design19 October 2021 - 12:22 pm

View all blog articles

Subscribe via RSS feed

Popular tags

affordable web design (14) Brisbane web design (40) Brisbane web design company (10) Brisbane web development (6) Brisbane website developers (10) cloud based services (4) corporate web design (18) customer engagement (12) domain names (5) email campaigns (4) email marketing (4) generate leads (21) increase conversions (15) increase rankings (10) increase traffic (24) internet marketing (28) internet marketing company (10) lead generation (16) new websites (10) online marketing (27) page speed (6) prices (6) search engine optimisation (4) search engines (4) SEO (12) slow websites (6) small business websites (34) social media networking (8) SSL certificates (6) user-friendly websites (5) web design (6) web design in Brisbane (4) web development (13) web hosting (6) website design (17) website design & development (26) website development (9) website hacked (6) website integrity (10) website maintenance (9) website management company (26) website packages (7) website security (15) WordPress developer (20) WordPress development (20)
Thanks very much for your work. I’m very happy with the quality of the final product as well as your rapid turnaround time.
Ian BallasBPMG Pty Ltd
Overall very pleased with the outcome of the website. From start to finish, GO Creative was extremely helpful. Thankyou!
Lance GuerraLGF Plumbing
Really happy with all aspects of service received from GO Creative. A very professional business with fast lead times and overall great service.
Annie RobertsDirectorBrisbane Spa Super Centre
I was very impressed how GO Creative handled the website for OzSports, so we revamped the website for OzSports Trophies as well.
Nicky PirottaOzSports Trophies
We have worked with GO Creative on several projects. Every time documentation was written well and any additional information necessary to complete project was provided. We definitely will be glad to work together with GO Creative in future and would recommend them as a partner for other web design and development agencies.
Marcin BiegunCEOOptArt
St Hilliers is very happy with the service provided by GO Creative. Our micro-website design was user friendly and the overall standard of work was excellent.
Pasen RubasingheSt Hilliers Construction
Grant and his team are wonderful to work with. Patient, understanding and quick to respond. I couldn’t recommend them highly enough!
Lynette BuddIpswich Community Youth Service
My business dealings with GO Creative have been nothing short of excellent. Their creativity with web pages and graphics has made my life so much easier. I have and will continue to recommend GO Creative to people I know who can use their services.
Roland GlendonDirectorHi-Tech Fibre & Data
The standard of work and value for money was excellent! It was great that any requests for changes were dealt with promptly. I’d be happy to recommend your services.
Karly PhillipsGallang Place
GO Creative will investigate exactly what it is you want to achieve; then use their creativity and expertise to deliver something that will blow you away, ensuring you are kept in the loop every step of the way. You will become a raving fan! Thank you for helping me achieve success with Global Innovations.
Karin BryerGlobal Innovations
GO Creative understood our needs well, and their communication and work standards were excellent. The redevelopment of our website was good value for money.
Jim WoodOzSports Springwood
GO Creative has been a great help to my business. Their staff are very capable and punctual and they offer excellent ideas in web design and marketing.
Gavin DunwoodieProducts For Industry
GO Creative has a talented team, with the ability to interpret an abstract brief and deliver concrete results. It’s always a pleasure to work with the GO Creative Team, after 2 years hiatus they came up in conversation today – we knew they’d break up our creative deadlock.
Lee CurtisTroven
GO Creative’s standard of work, value for money and communication on our SEO and PPC campaigns was excellent! Great service. Thanks.
Stanislav NikitinLED Shop
 
Established in 2001 • Ecommerce specialists • Australian owned and operated

About us

We’re a digital marketing agency in Brisbane, specialising in website design and development. We’ve helped hundreds of businesses get the most out of their marketing budget, and we can do the same for you.

Find out more


logo

GO Creative is proud to partner with Childhood Cancer Support.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent articles

  • pexels tranmautritam 251225How to create a non profit website in 7 easy steps1 February 2022 - 8:54 am
  • Computer showing statisticsWhat to include in website audit to increase rank and conversion7 December 2021 - 12:00 pm
  • Decision makingHow to select a cool business name1 November 2021 - 9:00 am

Support

  • Submit a ticket
  • Support channels
  • Tutorials
  • Frequently asked questions

Get in touch

GO Creative
10 Marana Street
Shailer Park, Queensland
Australia 4128


Phone (07) 3333 2932
Send us an email
Get a free quote

Follow us

© 2016 GO Creative Digital Pty Ltd ABN 92 621 043 730
  • Sitemap
  • Privacy
  • T&C
  • Terms of use
How to create a non profit website in 7 easy stepspexels tranmautritam 251225
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OK

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy policy
Accept settingsHide notification only