• Support
    • Submit a ticket
    • FAQ
    • Tutorials
    • All support
  • Contact us
    • Get in touch
    • Book an appointment
  • Client portal login
Phone (07) 3333 2932PH (07) 3333 2932
GO Creative
  • Instant quote
  • Support
  • Home
  • Websites
    • New sites
      • Business websites
      • Online stores
      • Content writing
    • Changes/fixes
      • Ad hoc web development
      • Free website audit
      • Website change request
    • Other services
      • Domain names
      • Web hosting
  • Support
    • Website care plans
    • Ad hoc support
  • SEO
    • Search engine optimisation
    • Free SEO audit
  • Work
    • Our portfolio
    • Our clients
    • Case studies
  • About
    • About
    • Blog
    • Health and wellness
  • Contact
    • Get in touch
    • Book an appointment
    • Client portal login
  • Get a free quote
  • Search
  • Menu Menu
  • Facebook
  • LinkedIn
Web design Brisbane
Blog
121697969bs edited

What is Search Engine Optimisation (SEO), and is it worth the money?

9 December 2016/in Digital marketing, Website design and development /by

Without exception, search engine optimisation (SEO) is vital to everyone with a website (if they want to take advantage of potential extra traffic, anyway). This is why it is important to learn as much as you can about SEO and if your budget allows, to hire a consultant who offers affordable SEO packages, where everything is taken care of for you.

SEO can be time consuming, in both coming up to speed on what needs to be done, and in actually doing the work. This is why many business owners outsource this part of their marketing strategy, investing in monthly SEO packages. It’s simply not worthwhile to spend countless weeks, months, or even years, working on your SEO strategy when you could be focused on your core business.

But what is SEO, and why is it important?

Put simply, SEO improves your website’s ranking in search engines, such as Google. It makes your website “tick the boxes” for search engines, while helping customers actually find your website as well. Any good SEO provider will also aim to improve your website itself (such as the design, content, and features) to ensure that you don’t just bring in more visitors, but convert those visitors into customers.

What’s involved in an SEO program?

There are two distinct aspects to it. There’s “on-page” and “off-page” SEO, with the former focused on improving your website’s content, architecture and HTML code in the background. The latter is focused on ensuring your website can be found through various means, such as on social media, business directories, and other reputable websites. Both of these components of SEO are an ongoing process, because search engines change the rules frequently, and this means that something that worked for you yesterday may not work tomorrow — or may even see you penalised. Therefore SEO isn’t a “set and forget” service and needs constant management.

What about paid advertising?

That’s all well and good about SEO, but what if you want to use paid advertising platforms, and social media marketing, to bring in website traffic?

Well, the first reason to look at an SEO package, in addition to the other options, is that putting all of your eggs in one basket isn’t a great idea. Marketing strategies involve a lot of experimentation; what works for one business may not work for another.

Secondly, if managed by a professional, the return on your investment from an SEO package should be quite substantial.

Most businesses use a mix of paid advertisements and SEO to increase traffic to their website, and this works well. In fact, doing the right things (such as making your website more user friendly) as part of your SEO campaign will benefit your advertising campaigns, and vice versa.

Let’s start growing your business today!

Being on top of your SEO is one great way you can increase traffic, sales and profits. If you want to chat further about how our SEO packages can help your business rank higher in Google, phone us on (07) 3333 2932 or get a free instant email quote.

Tags: increase ranking, paid advertising, search engine optimisation, search engines, SEO, SEO packages, website optimisation

Take your business to the next level now!

Get a FREE instant quote or phone (07) 3333 2932 for a chatPhone us

Want more great articles straight to your inbox?

Sign up for our newsletter!

  • Exclusive offers and discounts
  • Roundup of all the latest blogs
  • Tips and advice for small businesses
  • This field is for validation purposes and should be left unchanged.
You might also like
bigstock Business Technology Internet 184204546 Reputation management: how to deal with negative reviews
102973028bs Six insider tips on making the most out of your AdWords campaigns
124615454 How to register a Facebook address for your business
seo gocreative How will changes to Google’s star ratings system affect you?
bigstock Pros And Cons Hesitation 57842255 Pros and cons of displaying social media feeds on your website
103276526bs Quick website jargon busters

Blog categories

  • Business productivity
  • Digital marketing
  • Digital marketing trends for small business
  • Email, hosting and domains
  • Health and wellness
  • Search engine optimisation
  • Social media
  • Website design and development
  • Website maintenance

Recent articles

  • pexels tranmautritam 251225How to create a non profit website in 7 easy steps1 February 2022 - 8:54 am
  • Computer showing statisticsWhat to include in website audit to increase rank and conversion7 December 2021 - 12:00 pm
  • Decision makingHow to select a cool business name1 November 2021 - 9:00 am
  • hero home page 2021Say hello to our new brand!21 October 2021 - 8:40 am
  • pexels andrea piacquadio 919436Keys to a successful company website design19 October 2021 - 12:22 pm

View all blog articles

Subscribe via RSS feed

Popular tags

affordable web design (14) Brisbane web design (40) Brisbane web design company (10) Brisbane web development (6) Brisbane website developers (10) cloud based services (4) copywriter (4) corporate web design (18) customer engagement (12) domain names (5) email campaigns (4) email marketing (4) generate leads (21) increase conversions (15) increase rankings (10) increase traffic (24) internet marketing (28) internet marketing company (10) lead generation (16) new websites (10) online marketing (27) page speed (6) prices (6) search engines (4) SEO (12) slow websites (6) small business websites (34) social media networking (8) SSL certificates (6) user-friendly websites (5) web design (6) web design in Brisbane (4) web development (13) web hosting (6) website design (17) website design & development (26) website development (9) website hacked (6) website integrity (10) website maintenance (9) website management company (26) website packages (7) website security (15) WordPress developer (20) WordPress development (20)
My business dealings with GO Creative have been nothing short of excellent. Their creativity with web pages and graphics has made my life so much easier. I have and will continue to recommend GO Creative to people I know who can use their services.
Roland GlendonDirectorHi-Tech Fibre & Data
St Hilliers is very happy with the service provided by GO Creative. Our micro-website design was user friendly and the overall standard of work was excellent.
Pasen RubasingheSt Hilliers Construction
GO Creative has a talented team, with the ability to interpret an abstract brief and deliver concrete results. It’s always a pleasure to work with the GO Creative Team, after 2 years hiatus they came up in conversation today – we knew they’d break up our creative deadlock.
Lee CurtisTroven
Really happy with all aspects of service received from GO Creative. A very professional business with fast lead times and overall great service.
Annie RobertsDirectorBrisbane Spa Super Centre
GO Creative understood our needs well, and their communication and work standards were excellent. The redevelopment of our website was good value for money.
Jim WoodOzSports Springwood
The standard of work and value for money was excellent! It was great that any requests for changes were dealt with promptly. I’d be happy to recommend your services.
Karly PhillipsGallang Place
Grant and his team are wonderful to work with. Patient, understanding and quick to respond. I couldn’t recommend them highly enough!
Lynette BuddIpswich Community Youth Service
I was very impressed how GO Creative handled the website for OzSports, so we revamped the website for OzSports Trophies as well.
Nicky PirottaOzSports Trophies
GO Creative will investigate exactly what it is you want to achieve; then use their creativity and expertise to deliver something that will blow you away, ensuring you are kept in the loop every step of the way. You will become a raving fan! Thank you for helping me achieve success with Global Innovations.
Karin BryerGlobal Innovations
GO Creative’s standard of work, value for money and communication on our SEO and PPC campaigns was excellent! Great service. Thanks.
Stanislav NikitinLED Shop
GO Creative has been a great help to my business. Their staff are very capable and punctual and they offer excellent ideas in web design and marketing.
Gavin DunwoodieProducts For Industry
Overall very pleased with the outcome of the website. From start to finish, GO Creative was extremely helpful. Thankyou!
Lance GuerraLGF Plumbing
We have worked with GO Creative on several projects. Every time documentation was written well and any additional information necessary to complete project was provided. We definitely will be glad to work together with GO Creative in future and would recommend them as a partner for other web design and development agencies.
Marcin BiegunCEOOptArt
Thanks very much for your work. I’m very happy with the quality of the final product as well as your rapid turnaround time.
Ian BallasBPMG Pty Ltd
 
Established in 2001 • Ecommerce specialists • Australian owned and operated

About us

We’re a digital marketing agency in Brisbane, specialising in website design and development. We’ve helped hundreds of businesses get the most out of their marketing budget, and we can do the same for you.

Find out more


logo

GO Creative is proud to partner with Childhood Cancer Support.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Recent articles

  • pexels tranmautritam 251225How to create a non profit website in 7 easy steps1 February 2022 - 8:54 am
  • Computer showing statisticsWhat to include in website audit to increase rank and conversion7 December 2021 - 12:00 pm
  • Decision makingHow to select a cool business name1 November 2021 - 9:00 am

Support

  • Submit a ticket
  • Support channels
  • Tutorials
  • Frequently asked questions

Get in touch

GO Creative
10 Marana Street
Shailer Park, Queensland
Australia 4128


Phone (07) 3333 2932
Send us an email
Get a free quote

Follow us

© 2016 GO Creative Digital Pty Ltd ABN 92 621 043 730
  • Sitemap
  • Privacy
  • T&C
  • Terms of use
What is the “cloud”, and how will it benefit my business?86002643bs edited125584526bs editedHow to maximise the value of your website traffic
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OK

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy policy
Accept settingsHide notification only