Have you engaged a Brisbane web design company to create your new business website? Well, one myth that we need to put to bed is that once your website has been launched on the internet – that it will instantly be picked up by Google and indexed. This is unlikely to happen, regardless of the cost of your website or the experience of your website management company.
Can you speed up your site’s indexing?
The short answer is maybe, but there are no guarantees. The Google ‘bots’ have to crawl the entire internet, noting new websites, new pages, posts, images, files and a whole lot more as well. Even though we send your site map to Google and submit your website address at the time of launch (to speed up the indexing process), it can take anything from a few days to a few weeks before Google indexes your website.
As a business owner, it’s good to know how Google operates and why it can take so long for your site to be indexed, particularly if you Google your business name or keywords and your updated site is nowhere to be found!
This lengthy time frame applies to both new and revamped websites. So even if your domain name has been live for years and years and you are simply adding new content, images or posts (even redesigning your website), you can’t guarantee that Google will instantly crawl your site and index the changes.
Some people think that one of the perks of paying for website management in Brisbane is that the designers will know how to circumvent the process and make indexing happen faster. This simply isn’t true, because Google works at its own pace, regardless of anything we can do to make it work faster.
Another problem business owners often encounter is that following the launch of their new or revamped website, they not only expect their site to be indexed immediately, but they also expect it to be found easily using their keywords. Ranking on the first page of Google takes time and effort, so it’s unreasonable to think that your newly updated website will jump to the top of page one – that’s simply not how it works.
If you need to increase your rankings in the search engines, it’s a good idea to chat to your website management company about ongoing optimisation of your website (SEO). You can also check which pages of your website have already been indexed by Google by going to “google.com.au” and searching for “site:mydomain.com.au” to see a list of the indexed pages.