New website boosts revenue for Triforce Electrical & Air
Triforce Electrical
Taking action
Recognising that they needed to utilise their website to generate more leads and engage the public, the Director & CEO of Triforce Electrical contacted GO Creative. They needed a brand new, contemporary website that was custom built to their specifications and appealed to the wider community. To differentiate their company from the competition, Triforce wanted their new website to be colourful, bright and fun, but it also needed to reflect their company’s status as a premium service provider with a classy, high-end feel.
Today, Triforce Electrical has a bright and cheerful contemporary website that instantly grabs your attention. The design is appealing, colours are attractive and information about their services is presented clearly. They now have a user-friendly website that has already shown a dramatic increase in traffic, leads, sales and revenue. Their website has now become a lead generating and conversion tool that has already resulted in a positive return on their investment.
A few weeks following the launch of their new website, Christopher Mocsay, Director & CEO of Triforce Electrical expressed their pleasure with the new website, saying “We now have a much more professional website and better SEO to stand out … it now (reflects that) we are a more premium service!”.
Goals
The brief from Triforce Electrical was to design a customised website that was tailored to their specific needs. It needed to be professional, colourful, and visually appealing. Their previous website was no longer suitable for their established business, as it was based on a generic template that did little to promote their business as an Australian family owned and operated company offering premium services.
The overriding aim of the website was that it needed to be more functional for users, focused on lead generation and conversions, and more visible to search engines. Their ultimate aim was to increase revenue so that they could grow their business over the next few years.
- Increase user functionality.
- Maximise lead generation and conversions.
- Elevate search engine visibility.
- Boost revenue.
Solution
The main reason that Triforce Electrical needed a new website was that their existing site was not receiving much traffic, and consequently, leads, sales, conversions and revenue via the website was virtually non-existent. After discussing their business needs and goals with us, they opted for our mid-tier website package which gave them several key benefits to help them achieve their goals.
One of these benefits was a professional photo shoot that allowed them to personalise their site with authentic imagery, rather than relying on stock photos or low quality photos taken on their phone. Stock images can be useful to plug gaps on websites, but many small businesses over-rely on this, and it can make the business come across as questionable or at the very least, it’s harder to get a sense of who’s behind the business.
Another benefit of this package was the extra design mockups included, which allowed Triforce Electrical to personalise the look and feel of their website down to the finest detail. In particular, GO Creative used their logo as inspiration to create a highly engaging and unique design, borrowing from its distinct colours and angular design, which would not have been possible with a generic website template.
Increased functionality
The new website was designed to be user-friendly, allowing visitors to quickly locate information about their services. This meant that their services were presented clearly and prominently, and in a variety of different locations. Their contact details were placed in both the main menu and footer and we also included a highlighted section where visitors could request a free quote.
The key areas we focused on were:
- User-friendly navigation.
- Prominently displayed services.
- Easy to find contact details.
Increased lead generation and conversions
GO Creative helped Triforce Electrical identify their unique selling points, value proposition and trust factors which would help convert more visitors into customers. We also clearly presented their qualifications and experience to their visitors, as well as highlighted the discounts they offer for specific services.
The attention to detail in ensuring that the business presented a range of “trust factors” was designed to make visitors feel comfortable with Triforce Electrical and recognise that they are a trusted and reliable company. Ultimately this leads to increased conversions in the form of phone calls and completing the free quote form.
All copy was professionally written using the client’s notes and suggestions, ensuring that all content across the entire website was consistent and highly engaging. The layout of the content was designed so that it would not only promote their services, but also improve online visibility for the search engines, such as Google and Bing.
The key lead generation strategies were:
- Trust factors built into the website.
- Prominently presented discounts.
- New professional copywriting.
- Free quote form.
Increased online visibility
The site was optimised for search engines and customer testimonials were presented prominently. High converting keywords were identified and included in the new content. To further increase the company’s online visibility a blog was created to further engage their visitors. This blog would also help to further expand the company’s reputation as an authority within the electrical and air-conditioning industry.
We ensured that we covered the following:
- Website optimised for search engines.
- High converting keywords included in content.
- Blog created with regular, informative and engaging posts.
Results
Triforce Electrical now has an updated, modern and professional high-end website that clearly displays their services, engages visitors, and builds trust. High-resolution photos, professionally written content, and prominent call to actions have resulted in a website that has created a massive increase in traffic, leads and conversions. Given that this new website was only launched on the 1st of March 2021, the results have been outstanding.
Within two weeks of publishing the website (16 March 2021), they had 446 users visit their website with 757 page views. Over the same date range last year, they had only 44 users and 88 page views, so they’re already enjoying 10 times the amount of traffic!
More importantly, and even more impressive, is that conversions (the number of enquiries via phone calls and emails) also increased from 2 in the previous timeframe to 59 in the two short weeks following the launch — a 3000% increase!
Conclusion
Understandably, Christopher Mocsay, Director & CEO of Triforce Electrical was delighted with the new website and the large increase in visitors, page views and revenue.
All of the feedback on the content, design, and website itself took place via GO Creative’s online portal which made it very easy to ask questions and follow the process. Chris stated that working with GO Creative was very easy and added:
“We now have a much more professional website that has already given us a positive return on our investment after just two weeks! If anyone is thinking of working with GO Creative, I would tell them to just go for it – they are worth every cent!”
