Following on from last week’s list social media bad practices article, today we’re looking at best practices. Social media networking can be a complex and time consuming marketing strategy. At GO Creative, we know that you don’t have the time to waste on ineffectual and unproven marketing ideas. You certainly don’t have hours each day to spend on posting to social media platforms.
Having said this, it is undeniable that a social media campaign can produce positive benefits to your business. Any quick Google search will demonstrate the importance of social media to your ROI – by engaging consumers and as a result, increasing traffic and raising conversions.
So here are 25 time saving tips and best practices that will help you create and maintain a successful social media campaign:
- Make sure that your branding is consistent across all platforms
- Don’t blatantly sell or self-promote – instead, engage and interact with your customers
- Join a Facebook group in your industry and participate in the discussions
- Post or Tweet regularly (at least once a day, if possible)
- Include keywords in your Tweets and posts
- Customise your Facebook posts by changing the default image, headline and subtitle
- Share customer testimonials via Facebook
- Make sure you not only initiate but also participate in discussions
- Share other people’s content and start to build relationships with them
- Use an app like Everypost or Hootsuite to manage your social media platforms and postings
- Create interesting posts by using an RSS reader to keep up to date with trending topics
- Create Google Alerts to help you find out about breaking news related to your industry
- Increase your retweets by including images in your Tweets
- Use short Tweets (they are retweeted more often than long Tweets)
- Increase retweets by shortening your links with a tool like Bitly
- Locate engaging content to share using a tool like Buzzsumo
- Encourage followers to join your email list for special offers and discounts – this can also be installed into your Facebook page as an app
- Start a private interest list on Facebook, and follow your competition’s posts
- Find out who is talking about you online using Mention
- Entice followers to your website – don’t share every detail on Facebook
- Find out how your competition uses social media by using social media analysis tools.
- Make Google Analytics easier to understand with an infographic from create.visual.ly
- Post keyword-rich content frequently on Google+, because this helps with search engine rankings
- Find the best hashtags to reach your customers, using a tool like Hashtagify
- Make an informative video for YouTube about your services or products
For more information on how social media can help your business – call GO Creative web design (Brisbane) on 07 3333 2932 or get a free quote online.
