At GO Creative, we see lots of clients who have goals for their business, but not so many for their website. The problem is that your website is either an extension of your physical business or is your entire business (in the case of online marketers) and without clear cut goals, you have no idea how well your website is actually performing.
The easy way to solve this problem is to add Google Analytics to your website. This is a free program that gives you a simple strategy to set goals for your website, to measure your website’s performance towards achieving these goals, and to do all of this based on up-to-date data.
How to use Google Analytics to create goals for your business
First of all you need to add the Google Analytics’ tracking code to your website, which is fairly simple to do and is explained by Google support here.
With Google Analytics you can keep track of the average time a visitor spends on your website, the number of pages they viewed while they were on your website, the average bounce rate, as well as the percentages of new and returning visitors and where they originated (via organic searches or by typing in your URL, referrals from other websites or social media).
You can also find out how many people accessed your website from a PC, tablet or mobile phone. There are also lots of different demographics available to you, all of which can be used to set realistic goals for your business.
How to use Google Analytics to measure your success
All of this information is great, but it also helps if you can track your changes over time, so you can determine if your new content, advertisements, call-to-actions or promotions are being effective. To this end, Google Analytics has a range of reports available to you, which are automatically created at the click of a button.
Don’t forget that all of this information is free and with a little time and effort you can be creating and measuring new promotional campaigns, and increasing your traffic, sales and conversions.
If you want help with marketing your business, call us on 07 3333 2932 or complete our online enquiry form and we will have you up and running in no time at all.
