As a small business ourselves, we recognise that starting and maintaining a social media page can be overwhelming. There are so many different platforms available that you can spend all of your time tweeting or liking and not getting any real work done in the office.
So here is our take on six social media platforms and how they may be of benefit to your business.
1. Facebook
Facebook is an extremely popular platform used by 500 million people worldwide and 30 million small businesses. More than half of all businesses on Facebook have increased their customer base through Facebook.
The first problem with Facebook is that anyone can write any comment, good or bad on your Facebook page. The second is that not all of your posts will reach your followers, and the third issue is the real possibility of becoming lost amongst such a massive community.
2. Twitter
This is a fast way to connect with your followers, using tweets of up to 140 characters. Twitter has slightly more followers than Facebook with 650 million, and 77% of Fortune 500 companies use Twitter.
On the plus side, tweeting is fast and you can now use Twitter Cards, on the negative side – your tweets can be easily missed, and plain Twitter messages are best for text messages rather than images and videos (use Twitter Cards for these).
3. LinkedIn
A social media platform for networking among businesses and professional employees. With around 300 million users, LinkedIn is great for B2B networking (particularly web designers in Brisbane) and 40% of marketers have found customers on LinkedIn. On the downside, the process can be time consuming, particularly setting up your profile and of course, networking in itself is time intensive.
4. Instagram
A photo and video sharing platform, owned by Facebook, with 150 million users, 90% of whom are less than 35 years of age. So if your business can be advertised using photos and images, then this is a profitable platform that will massively increase engagement with your customers.
5. YouTube
A video sharing platform with 1 billion users worldwide, YouTube is an evergreen promotional tool for your business. If you can make videos that engage consumers with your business, products or services, then YouTube can be extremely useful in your rankings – it is after all owned by Google.
6. Google+
A social platform owned by Google (and good for your search ranking), Google+ has 540 million users and is very popular with businesses (70% of business brands use Google+). A good networking platform, but fairly similar to Facebook and LinkedIn in many ways, so finding unique content to share across all platforms is essential.
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