The do’s and don’ts of selling jewellery online

If you are ready to sell jewellery online, your first step is to find the right ecommerce website design company who can give you a website with all the features that suit your niche. There are many other factors that you also need to consider when you enter the online retail market, so here are 5 do’s and don’ts that should keep you on track.

Do: Research on your competitors

Investigate your competition and identify how easy it is for shoppers to buy. For example, how easy is the shopper’s journey through their site to the checkout? Can you filter by colour or size? Do they offer promotions, discounts, collections and free shipping? A professional ecommerce website design company will be able to help you integrate all these functions into your site.

Do: Offer multiple payment options

Shoppers like to have payment options, so you will probably need to include direct debit, credit cards, PayPal and ApplePay. Also, if you have a physical store or sell across multiple platforms, consider integrating your POS across all these channels (for example Facebook, Amazon, and Instagram).

Do: Keep an eye on your inventory

Jewellery sales are often seasonal, so inventories can vary, but monitoring your inventory is vital to your success. If you have a large catalogue of jewellery, you can manage your inventory using your POS, which is also a good idea if you have multiple sales outlets. A professional ecommerce website design company can assist you to select the right POS for your business.

Do: Look for cost effective shipping options

Shipping can actually be one of your biggest costs, so always do your research and find the most cost-effective strategy for both your business and your customers. If you can offer free shipping, even if it’s for orders over a certain value, shoppers are usually happy to buy the additional items because the shipping is free. 

Don’t: Pick the first ecommerce platform you investigate

You might end up powering your jewellery website with the first ecommerce platform you investigate, but there might be others that are more suitable to your business model. At this point, it’s a good idea to select a professional ecommerce website design company to develop your site, because they will know which platform is best for your needs.

Don’t: Ignore social media

Many shoppers follow their favourite brands on social media, which plays a big part in their buying decisions. For an online jewellery business, Instagram and Facebook are ideal platforms for displaying your products, promoting sales, and engaging with your followers.

Don’t: Ignore paid advertisements

This is the quickest way to bring traffic to your website and start making sales. So consider Google, Facebook and Instagram ads and create a marketing strategy that works to achieve your goals and is within your budget.

Don’t: Ignore email promotions

Growing a list of email subscribers is another easy way to increase traffic and sales to your jewellery website. It’s important to keep shoppers engaged, so offering exclusive offers to your email subscribers or pre-launch discounts, can create a flurry of orders.

Don’t: Ignore SEO

Search engine optimisation (SEO) is one of the best ways to encourage free traffic to your jewellery website and outrank your competitors. Include a good content strategy and you should be well on your way to success. A professional  ecommerce website design company should be able to assist you with your SEO needs and guide your content creation strategy.

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