What do SEO companies actually do?

If you want to increase your visibility in search engines, it makes sense to engage an experienced search engine optimisation (SEO) company. While many business owners look interstate or even offshore, you’ll find that you’ll get much more value from a company in Brisbane. Web design companies in Australia usually include some level of search engine tools or options in their website packages, so if you’re in the market for a new business website, make sure that’s included. All good web design companies in Brisbane will have this in their website packages because they know it’s critical.

Let’s look at some of the on-site and off-site optimisations offered by a professional SEO web design company in Brisbane that will help your site to rank higher in the search engine results pages (serps), as well as increasing traffic and conversions.

On-site SEO offered by web design companies

On-site SEO essentially means work carried out directly on your website. Therefore, on-site SEO typically includes updating, rewriting or adding content to your website to engage your visitors, as well as a suitable spread of keywords to encourage higher rankings in Google. Good SEO web design also focuses on making your site more user-friendly, along with time spent on optimisations aimed at increasing conversions. Any professional web design company in Brisbane or anywhere in Australia in fact, should include all these optimisations in your package.

Off-site SEO offered by web design companies

Off-site SEO is work performed away from your website, and includes tasks such as posting blog articles, videos, presentations, listings and reviews on third-party websites to increase the number of links (“backlinks”) and traffic to your website. It also includes creating business listings, Facebook pages, and other social media accounts to build your brand and encourage a loyal following.

Technical SEO offered by web design companies

Sitting somewhere between on-site and off-site SEO, there are a host of other technical jobs performed by good web design companies in Brisbane that are time consuming, but also essential for good SEO. These include setting up Google Analytics, Google Search Console, Google Business, sitemap files, robots.txt, and various other technical tasks, including SEO statistics, which help to not only monitor your website, but also monitor your rankings in the serps, conversions, website issues and so on. Also, there’s usually some form of reporting software required to track and adjust all this information on one platform, providing a “live” or periodic report for clients.

As you can imagine, cheap SEO providers and web design companies from overseas or even locally, generally don’t invest the time to optimise their client’s websites, simply doing a half-hearted job that doesn’t produce the goods. For professional SEO & web design in Brisbane and across Australia, you need to engage the services of an established company like GO Creative, who have a solid reputation for giving their clients a quality service every time.

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