What is Search Engine Optimisation (SEO), and is it worth the money?

Without exception, search engine optimisation (SEO) is vital to everyone with a website (if they want to take advantage of potential extra traffic, anyway). This is why it is important to learn as much as you can about SEO and if your budget allows, to hire a consultant who offers affordable SEO packages, where everything is taken care of for you.

SEO can be time consuming, in both coming up to speed on what needs to be done, and in actually doing the work. This is why many business owners outsource this part of their marketing strategy, investing in monthly SEO packages. It’s simply not worthwhile to spend countless weeks, months, or even years, working on your SEO strategy when you could be focused on your core business.

But what is SEO, and why is it important?

Put simply, SEO improves your website’s ranking in search engines, such as Google. It makes your website “tick the boxes” for search engines, while helping customers actually find your website as well. Any good SEO provider will also aim to improve your website itself (such as the design, content, and features) to ensure that you don’t just bring in more visitors, but convert those visitors into customers.

What’s involved in an SEO program?

There are two distinct aspects to it. There’s “on-page” and “off-page” SEO, with the former focused on improving your website’s content, architecture and HTML code in the background. The latter is focused on ensuring your website can be found through various means, such as on social media, business directories, and other reputable websites. Both of these components of SEO are an ongoing process, because search engines change the rules frequently, and this means that something that worked for you yesterday may not work tomorrow — or may even see you penalised. Therefore SEO isn’t a “set and forget” service and needs constant management.

What about paid advertising?

That’s all well and good about SEO, but what if you want to use paid advertising platforms, and social media marketing, to bring in website traffic?

Well, the first reason to look at an SEO package, in addition to the other options, is that putting all of your eggs in one basket isn’t a great idea. Marketing strategies involve a lot of experimentation; what works for one business may not work for another.

Secondly, if managed by a professional, the return on your investment from an SEO package should be quite substantial.

Most businesses use a mix of paid advertisements and SEO to increase traffic to their website, and this works well. In fact, doing the right things (such as making your website more user friendly) as part of your SEO campaign will benefit your advertising campaigns, and vice versa.

Let’s start growing your business today!

Being on top of your SEO is one great way you can increase traffic, sales and profits. If you want to chat further about how our SEO packages can help your business rank higher in Google, phone us on (07) 3333 2932 or get a free instant email quote.

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