Most businesses understand the power of social media, and created social media pages to promote their brand and engage with their customers. As a long established internet marketing company, we’ve worked on hundreds of Facebook pages and have seen first-hand the benefits. The issue however, is in the expectations held by business owners.
Some business owners mistakenly believe that creating a Facebook page will instantly increase the traffic to their websites, bringing them new customers, sales and profits in a blink of an eye. If this is the result you want, then you would be better off with Google AdWords, display ads or even Facebook ads, rather than a Facebook page.
A corporate Facebook page is a long term commitment
It’s important to understand that it’s very unlikely that you’ll see an immediate uptick in sales with a Facebook page. This is a long term investment that generally takes at least 1 to 2 years to see solid results emerge. Even then, measuring the exact return on investment is difficult to do.
What you want is for people to ‘like’ your Facebook page and posts, and to eventually convert into paying customers. At our digital marketing agency in Brisbane, we specialise in setting up this type of sales funnel, but result take time. The final conversion into a customer usually depends on people seeing your brand time and time again, building up trust in your company over that 1 to 2 year period we mentioned.
So the best strategy is to post information on your Facebook page that adds value to your ‘followers’. When you offer free information that is not only useful, but at times both humorous and engaging, people respond by interacting with your page and by sharing your posts.
This spreads your message across their social networks and more people start to see posts from your Facebook page. Over time, the authority of your brand is increased and people start to check out your website and convert into paying customers.
Designing a Facebook page takes a certain amount of skill, particularly when it is a corporate Facebook page, which is where a digital marketing agency can be invaluable. This is because you need to make sure that your Facebook presence reflects your brand and is not just professional, but is also updated regularly.
If your business is ready to start generating new business from its Facebook page, talk to an internet marketing company that can give you a professional design and ongoing support. Call GO Creative on 07 3333 2932 or get an instant quote online.