There are many ways that Facebook can help your business: driving visitors to your website, increasing your public profile, creating relationships with your clients, increasing revenue. Read on for our top seven reasons you should be using Facebook for your business.
Facebook has more than 750 million active users across the globe. There is no single market on Earth that can compete, and if you’re not tapping into this then you’re simply missing the boat.
Locally speaking, there are around 8 million Australian adults using Facebook. That’s a substantial number of potential customers. Compare that to some of the most popular Australian publications: The Australian newspaper is accessed by approximately 2.1 million online readers; The Australian Women’s Weekly has a readership number of 2.1 million. Advertising on television is prohibitively expensive for most businesses.
On the flipside, Facebook is free, easy to use and lets you speak directly to people who are interested in your business. Unlike many other communication platforms, Facebook allows true two-way discussions, so users feel more engaged with you.
To explain further, below are the top benefits of Facebook to you and your business.
Facebook allows you to present your brand to the entire online community. Your business has a genuine opportunity to stand up and be recognised online.
Interact directly with your customers through posts, comments, photos, videos and more. This is an effective way to help people understand what your business is all about. You can also entice them into entering competitions, attending events, taking advantage of sales and so on.
3. Direct customers to your website
Link to your website from your Facebook page and you’re encouraging your clients (and potential clients) to visit your website. Whether you’ve got an online store or just a basic website, this allows you to generate new business.
Not only can you interact with your customers, but you can also gather feedback by seeing what they say about you. It’s a great opportunity to gather feedback and suggested improvements.
5. Viral (and free!) marketing
If your business is not online – and, in particular, not on Facebook – you’re missing out on the vast majority of people who now use Facebook to find out about companies and products. Give people a reason to be your ‘friend’ on Facebook and you’ve got virtually limitless means of free advertising.
6. Putting a face to your business
By putting a face on your business through online interaction, your potential customers will get to know you, and find out exactly who they’re dealing with. Upload photos of staff, happy customers and company events to make your business more ‘human’.
7. Targeted advertising
Facebook Adverts allows you to create text ads which are displayed to users. While there are fees involved in this, the major benefit here is that you can tailor your ads to a specific target audience using a range of criteria such as age, interests and education level. Not many platforms allow such specific demographic targeting, and best of all you get comprehensive reporting facilities to see how everything is going.