Getting a website up and running is simple these days, but making sure it attracts customers and shows up in Google search results is a whole different ballgame. Even experienced business owners can stumble into issues that annoy visitors and hurt their search rankings.
If your website has any of these seven common problems, you could be sending customers straight to your competitors.
1. Hard-to-read fonts & layout shifts
Fancy fonts might look good, but making your site easy to read is more important. Too many custom fonts or slow-loading font files can make your website sluggish. If fonts aren’t set up properly, your text can jump around as the page loads, which annoys visitors and hurts your Google rankings.
2. Lack of mobile responsiveness
Websites used to be made just for desktop computers, but now most people browse on their phones or tablets. If your site doesn’t look good and work properly on mobile devices, Google will drop your rankings and visitors will leave quickly.
3. Weak on-page SEO structure
Search engines need clear headings to figure out what your site is about. Just making text bold or italic won’t help. Using proper header tags and relevant keywords makes it easier for Google to understand and rank your pages.
4. High-friction user experience (UX)
Have you ever landed on a website and been bombarded with pop-ups, banners, and login screens? Too much hassle makes people leave. Security and collecting leads matter, but your site should be easy to use so visitors can find what they need without any fuss.
5. Slow loading speeds & heavy media
Old software like Flash is gone, but websites can still get bogged down by big images, videos, and unnecessary code. If your site takes more than a couple of seconds to load, visitors will leave and your Google rankings will suffer.
6. Confusing or broken navigation
You never know how someone will find your website. Every page should have a simple, easy-to-use menu so visitors can navigate without difficulty. Check your site often for broken links, as these annoy users and can lower your search rankings.
7. Aggressive, disruptive advertisements
Running ads can bring in some extra income, but too many will make your site look messy and untrustworthy. Google punishes sites that use ads to block content or make it hard to read. If visitors feel overwhelmed, they won’t come back. Put your users first, not ad dollars.
Is Your Website Driving Customers Away?
Sorting out these issues can boost your Google rankings and help you get more sales. If you’re not sure how your website stacks up, we’re here to help – contact us now.