Many business owners engage an internet marketing company or website consultant to help drum up more traffic and leads. This is all well and good, however you also need a solid plan to make the most out of your website leads, once they start rolling in.
Let’s take a look at a few strategies that will help you to make the most out of your new leads, increasing your efficiency and your conversions.
Using an automated email service to increase conversions
In the first instance, you need to capture your visitor’s email addresses, so that you can enter them into your auto responder. One of the best ways to do this is to add a checkbox on your contact form so that visitors can sign up to receive your electronic direct mail (EDM) — such as a monthly newsletter. Your website consultant or web development team can do this for you, if you’re not sure how to add this checkbox.
Once a visitor has agreed to receive marketing information from your company, their email address needs to be entered into your Customer Relationship Management (CRM) software. A CRM is an app designed to manage relationships with your customers. Internet marketing companies (among many other businesses) use these all the time to keep on top of their leads.
How can a CRM help?
Think of a CRM as a large rolodex, where you can search and group people by various characteristics, such as demographics. You can also track all of your interactions with each lead, noting which email campaigns they have received and whether or not they have converted into a paying customer. There is a lot more to a CRM, but you get the idea.
You can then set it up in your CRM so that your contacts automatically receive your newsletters, as well as any email campaigns that you have created. This type of system is so much more effective and efficient than copying and pasting content into individual emails; you’ll wish you’d started using it years ago!
There are CRM apps that link up with both MailChimp and AWeber (popular EDM services); you just need to put all the dots together and then you’re good to go.