How to increase conversions using analytics
Many business owners pay good money for professional web development, but then fail to make the most of the ‘behind the scenes’ analytics available to them. This is a shame, because once you understand how your customers interact with your website, you will have the ammunition needed to make precise changes, in order to increase conversions.
We’re old fashioned so our website should be, too
There is a common belief among many business owners that because their business has old fashioned values, their website should be old fashioned as well. The problem with this belief is that old fashioned, in website terms, equals outdated.
Identifying the best social media platforms for your business
As a small business ourselves, we recognise that starting and maintaining a social media page can be overwhelming. There are so many different platforms available that you can spend all of your time tweeting or liking and not getting any real work done in the office.
How to track visitors using your email signature
Just about everyone in business has an email signature. This is the block of text added to your email, providing information such as your full name, contact details and website.
Corporations usually have a mandatory email signature, which is customised with additional employee details. As such, they serve an excellent function in providing necessary information to the receiver of the email, about the sender. An email signature shows a willingness to be open and communicative, it promotes your business and adds a touch of professionalism to your email.
We need to be on every major social media platform
Let’s be honest here, managing a large social media account takes a lot of time and skill. So unless you have the money to engage professional social media managers, it’s best to focus on just one or two platforms, learn these well and then leverage your knowledge and move onto other platforms.
Do you know how visitors arrive at your website?
At our web design studio in Brisbane, we realise that knowing how visitors arrive at your website is a huge benefit to your marketing campaigns. If you know where visitors are coming from, then you know which of your marketing strategies are the most effective in bringing visitors to your website.
This means that you can focus more of your time and resources on consolidating the most successful avenues. Maybe discontinuing ones that are clearly not working or spending more effort in areas where you really want to connect with people and encourage them to visit your site.
SEO isn’t needed because we update our site regularly
Some business owners believe that just because they update their web content regularly, that they don’t need Search Engine Optimisation (SEO). Well, the fact that they update their web pages is great, particularly if they are adding value driven content and engaging their customers.
Cloud computing 101
Web designers in Brisbane recognise that technology is constantly changing and we need to keep up-to-date with these changes. One of these changes has been cloud computing. The problem is that lots of people have heard of cloud computing, but not everyone knows what it is and how it can help their business.
QR codes should be displayed on our website
Quick Response (QR) codes, when used correctly, can drive traffic to your website and increase conversions and sales. If used incorrectly, however, they are not only a waste of time, but can decrease the trust people have in your business and make them turn elsewhere. Why is this? Well, there is a time and a place for QR codes and as a professional business, consumers will expect you to be at the top of your game and know how to give them added value with QR codes.
Google AdWords doesn’t really apply to our industry
At our Brisbane web design studio, we see many business owners who believe that Google AdWords isn’t the best promotional avenue for their industry, which is a shame because this form of advertising is appropriate for just about every business.
If you don’t believe us, pretend you are a customer and perform an online search for something related to your industry. If you can see your competitors ads on the search engine results pages (SERPs) and they are still appearing after a few weeks or months, then clearly Google AdWords works in your industry.
A free website service is good because we’re just starting out!
Many new business owners know that they need a website for their business, but believe that it costs too much to have a professionally designed website. So they head down the road of DIY and find a free template, upload it to their domain, fill it with content and then wonder why nothing is happening.
Does your website need updating?
With the rapid increase in technology over the past decade, more and more of our clients, at GO Creative web design in Brisbane, are asking us to update their websites. This is because they understand the need to be at the cutting edge of design, in order to remain on top of their marketing and sales goals.
Do you make any of these website mistakes?
With the massive number of website choices, consumers have the ability to easily discard your site and navigate to another if there is something which does not meet their expectations. Customers have become spoilt for choice and expect nothing but the best out of their online experience. If your site is not engaging, respectful, accurate and consistent, it will lead them to doubting your business capability.
Change online purchasing behaviour with social media icons
Web 2.0 was an age when the Internet overcame its technical and consumer perception struggles and became mainstream. It was the age when social media became a multi-billion dollar business, when participating and sharing information online became popular and when more and more people became confident in ecommerce, providing feedback and tips to fellow consumers and friends.
Keyword encryption affects SEO providers and their clients
Google has recently announced that it will begin encrypting all keyword referral data. Currently an SEO provider (such as ourselves) could find out which keywords led visitors to their clients’ websites. Now that Google is encrypting this information, this data will not be available from within Google Analytics.