Once our website is built, we can forget about it
Building an online business is not like baking a cake – you can’t just build it and leave it, because like a cake it will go mouldy and no-one will want it.
Are PPC campaigns right for your business?
We all realise that Google is the behemoth of the internet and if your business doesn’t rank well, then you don’t have much hope of increasing organic traffic to your website. PPC (pay-per-click) however, is an entirely different beast that many of our clients have found to be very successful in targeting new customers for their business.
Good marketing requires following some basic rules
Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.
We only need to register one domain name
Without a doubt, this is one myth that most of our clients believe is just plain common sense – that you only need to register one domain name for your business website.
“Knowing our website’s login details is all we need”
Often when new clients ask us to redesign their website, they give us their login details for the current website, but they don’t have access to their hosting or domain information. We need that extra information in order to back up the existing site and upload the new one. And, of course, it’s important that business owners know this information for their own purposes.
How to reduce risk in online sales
When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.
“We need our ads to run repeatedly for brand recognition”
A few of our clients have recently asked us about running their marketing ads repeatedly for brand recognition. Now, there is both good and bad in this idea, so as a few clients are interested in this topic, we thought it timely to address this issue in our blog.
Google + Twitter = real time marketing for brands
Some of our clients are not too keen about jumping on board with social media, however the new partnership between Google and Twitter is sure to change their minds. That’s because this partnership will help brands to respond in real time to developing events or news stories, taking advantage of instantaneous exposure across the internet, not just across social media networks.
“Ignore negative feedback on social media”
It can be very frustrating when you receive negative feedback from people on social media. So much so, that we know that a few of our clients simply ignore this type of feedback. But that could be a huge mistake.
Back to basics: What are the steps in designing a logo?
Many of our clients are interested in creating a logo, but are just not sure what a logo actually is and how to find the best design for their business. There are no shortcuts to designing a business logo, and each graphic designer will have their own process.
So let’s take a look at the process we use at GO Creative to design company logos, starting first with an explanation of logos.
“It doesn’t matter how customers found us”
This sounds ok if you already have lots of customers who are buying your products or services. This situation becomes a problem however, when your sales and profits are stagnant or decreasing, and you don’t know why.
“We need a fancy website with all the bells and whistles”
The goal of your website is undoubtedly to increase conversions and sales. These conversions may be in the form of subscriptions to a newsletter, downloading a free e-book, donating to a charity or other worthwhile cause, or purchasing your products or services. But do fancy features help, too?
We know a graphic designer who can design our website
A website represents your business online. It presents your products or services, answers customer questions and promotes your business to the larger community. A website is vital to your business and how it is designed, how it looks and how easy it is to use are all important factors in your success online.
So should you use a graphic designer or a web developer to craft your website?
9 tips creating effective social media network for your business
Social media networking is here to stay, but as with every marketing strategy, there is the right way and the wrong way to go about achieving your goals. So here are 10 quick tips that will help you start off on the right foot with your social media campaigns.
Yellow Pages is the best way for our business to be seen
Do you remember when the only way to locate a business was to open the Yellow Pages? Remember when we kept them next to the phone and used to flick through the pages so diligently?
Have you using cloud technology for backup and disaster recovery?
The last 20 years has seen major developments in the way we both run and market our businesses. The internet has reached into every facet of our lives and given us more opportunities and challenges than we ever thought possible.
We have IT support in our office, so our emails must be backed up
This is a very important myth which we need to bust wide open this week. If we don’t do this, your business is in jeopardy of losing a lot of vital communications and data. So here it is: just because your business has a dedicated IT support team does not mean that your emails (or anything else for that matter), are automatically backed up.
We can handle SEO ourselves with some basic training
There is a common belief among business owners that they can perform their own search engine optimisation (SEO) with a little guidance up front. Actually, there is nothing wrong with that — but they will need to fully understand the complexities of SEO.
Our website only has positive feedback, so it’s working well
This is one of the most common myths we hear from our clients. The belief is that because a business only receives good, positive feedback from their website visitors, everything is fine. Well, that may be true… but do you have any hard data to support that belief?
You can be guaranteed a top 10 ranking in Google
If you’re looking for a company to help with search engine optimisation (SEO) for your website, then you have most probably come across some businesses that guarantee first page ranking in Google. Don’t trust them!
Increase ranks and conversions: 5 tips on writing successful blog
Many business owners don’t realise that fresh content is one of the factors that Google looks for when it ranks websites. The problem is that many businesses don’t need their content updated on a weekly or even a monthly basis. So what’s the solution?
The best marketing agencies win loads of awards
There are few marketing agencies that actually win awards, so if your only criteria for selecting a marketing agency is that they have been publically recognised within the industry, you may have a very limited selection of agencies on your shortlist.
Avoid these 5 common mistake to boost your traffic and conversion
Just because you have a well-designed website, with all the bells and whistles, does not mean that you will automatically receive thousands of visitors and your conversions will skyrocket. Build it and they will come, does not apply on the Internet.
Doing any marketing at all is better than doing nothing
If you are in business to make money, then believing that “any marketing is better than none” is going to grind you into the ground. To be successful in business you need all your ducks in a row: you need a product or service that people want, you need a way to deliver that product or service to customers and you need a way to tell them you have what they want.