This tutorial will help ensure more of your emails go to your recipients’ Inbox, not Junk.
Step by step instructions
Check that your email subject line:
- doesn’t have too many words in CAPS (ideally, none)
- includes the recipient’s name, if appropriate
- has a maximum of about 5 or 6 words.
Check that your email body content:
- is mostly comprised of words (i.e. doesn’t include a lot of images)
- is written without a lot of jargon and buzzwords
- doesn’t include a lot of text in CAPS
- doesn’t include too many hyperlinks, or links to sites that may be considered “spammy” (e.g. file sharing sites).
- there are only a handful of file attachments
- the total size of all attachments is fairly small (e.g. 5MB maximum)
- the attachments are not file types that could be considered a potential security risk, such as Excel spreadsheets with Macros, or EXE files
- the attachments are free of viruses and malware.
If you’re sending the email to more than a handful of recipients, consider sending the email in batches, with just a few recipients in each.
Also check that you don’t have too many addresses in the “To” field; use the “CC” field where appropriate.
Your hosting and/or email system may be configured improperly. Talk to your web hosting provider to check on this, and specifically ask them about the “SPF record” for your domain.
You can also check whether your domain name has been blacklisted by the major spam monitoring systems: http://mxtoolbox.com/blacklists.aspx
Lastly, if you’re sending out newsletters, be sure to use a dedicated mailing list service, such as mailchimp.com. Never send mass emails via your normal email program or you’re sure to have a lot of issues (find out why).
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