This tutorial will help ensure more of your emails go to your recipients’ Inbox, not Junk.
Step by step instructions
1. Check the subject
Check that your email subject line:
- doesn’t have too many words in CAPS (ideally, none)
- includes the recipient’s name, if appropriate
- has a maximum of about 5 or 6 words.
2. Check the content
Check that your email body content:
- is mostly comprised of words (i.e. doesn’t include a lot of images)
- is written without a lot of jargon and buzzwords
- doesn’t include a lot of text in CAPS
- doesn’t include too many hyperlinks, or links to sites that may be considered “spammy” (e.g. file sharing sites).
3. Check attachments
Check that:
- there are only a handful of file attachments
- the total size of all attachments is fairly small (e.g. 5MB maximum)
- the attachments are not file types that could be considered a potential security risk, such as Excel spreadsheets with Macros, or EXE files
- the attachments are free of viruses and malware.
4. Check recipients
If you’re sending the email to more than a handful of recipients, consider sending the email in batches, with just a few recipients in each.
Also check that you don’t have too many addresses in the “To” field; use the “CC” field where appropriate.
5. Check settings
Your hosting and/or email system may be configured improperly. Talk to your web hosting provider to check on this, and specifically ask them about the “SPF record” for your domain.
You can also check whether your domain name has been blacklisted by the major spam monitoring systems: http://mxtoolbox.com/blacklists.aspx
Lastly, if you’re sending out newsletters, be sure to use a dedicated mailing list service, such as mailchimp.com. Never send mass emails via your normal email program or you’re sure to have a lot of issues (find out why).
We have worked with GO Creative on several projects. Every time documentation was written well and any additional information necessary to complete project was provided. We definitely will be glad to work together with GO Creative in future and would recommend them as a partner for other web design and development agencies.
Marcin BiegunCEOOptArt
Really happy with all aspects of service received from GO Creative. A very professional business with fast lead times and overall great service.
GO Creative has a talented team, with the ability to interpret an abstract brief and deliver concrete results. It’s always a pleasure to work with the GO Creative Team, after 2 years hiatus they came up in conversation today – we knew they’d break up our creative deadlock.
Lee CurtisTroven
I was very impressed how GO Creative handled the website for OzSports, so we revamped the website for OzSports Trophies as well.
Nicky PirottaOzSports Trophies
GO Creative understood our needs well, and their communication and work standards were excellent. The redevelopment of our website was good value for money.
Jim WoodOzSports Springwood
St Hilliers is very happy with the service provided by GO Creative. Our micro-website design was user friendly and the overall standard of work was excellent.
Pasen RubasingheSt Hilliers Construction
Overall very pleased with the outcome of the website. From start to finish, GO Creative was extremely helpful. Thankyou!
Lance GuerraLGF Plumbing
GO Creative will investigate exactly what it is you want to achieve; then use their creativity and expertise to deliver something that will blow you away, ensuring you are kept in the loop every step of the way. You will become a raving fan! Thank you for helping me achieve success with Global Innovations.
Karin BryerGlobal Innovations
My business dealings with GO Creative have been nothing short of excellent. Their creativity with web pages and graphics has made my life so much easier. I have and will continue to recommend GO Creative to people I know who can use their services.
GO Creative has been a great help to my business. Their staff are very capable and punctual and they offer excellent ideas in web design and marketing.
Gavin DunwoodieProducts For Industry
Thanks very much for your work. I’m very happy with the quality of the final product as well as your rapid turnaround time.
Ian BallasBPMG Pty Ltd
GO Creative’s standard of work, value for money and communication on our SEO and PPC campaigns was excellent! Great service. Thanks.
Stanislav NikitinLED Shop
The standard of work and value for money was excellent! It was great that any requests for changes were dealt with promptly. I’d be happy to recommend your services.
Karly PhillipsGallang Place
Grant and his team are wonderful to work with. Patient, understanding and quick to respond. I couldn’t recommend them highly enough!
Lynette BuddIpswich Community Youth Service
Established in 2001 • Ecommerce specialists • Australian owned and operated