How professional graphic design benefits your business

Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.

The massive potential using videos to increase traffic&conversion

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales. 

If your website is too slow or you keep getting hacked read this

Many of our clients ask us how they can make their web pages load faster or increase the security on their website to prevent hacking. There is one simple strategy that I offer to all of our clients, and that is to use CloudFlare with their hosting accounts.

How to make your content more shareable

Most business people email some sort of linked content to both their corporate network and to their customers, hoping that the content will be read, acted upon and shared. The problem is that many people who receive your linked content may read it, but how many actually act upon it and share it with their friends and colleagues?

Are PPC campaigns right for your business?

We all realise that Google is the behemoth of the internet and if your business doesn’t rank well, then you don’t have much hope of increasing organic traffic to your website. PPC (pay-per-click) however, is an entirely different beast that many of our clients have found to be very successful in targeting new customers for their business.

Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

We only need to register one domain name

Without a doubt, this is one myth that most of our clients believe is just plain common sense – that you only need to register one domain name for your business website.

“Knowing our website’s login details is all we need”

Often when new clients ask us to redesign their website, they give us their login details for the current website, but they don’t have access to their hosting or domain information. We need that extra information in order to back up the existing site and upload the new one. And, of course, it’s important that business owners know this information for their own purposes.

How to reduce risk in online sales

When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.

“We need our ads to run repeatedly for brand recognition”

A few of our clients have recently asked us about running their marketing ads repeatedly for brand recognition. Now, there is both good and bad in this idea, so as a few clients are interested in this topic, we thought it timely to address this issue in our blog.

Google + Twitter = real time marketing for brands

Some of our clients are not too keen about jumping on board with social media, however the new partnership between Google and Twitter is sure to change their minds. That’s because this partnership will help brands to respond in real time to developing events or news stories, taking advantage of instantaneous exposure across the internet, not just across social media networks.

“Ignore negative feedback on social media”

It can be very frustrating when you receive negative feedback from people on social media. So much so, that we know that a few of our clients simply ignore this type of feedback. But that could be a huge mistake.

Back to basics: What are the steps in designing a logo?

Many of our clients are interested in creating a logo, but are just not sure what a logo actually is and how to find the best design for their business. There are no shortcuts to designing a business logo, and each graphic designer will have their own process.  

So let’s take a look at the process we use at GO Creative to design company logos, starting first with an explanation of logos.  

“It doesn’t matter how customers found us”

This sounds ok if you already have lots of customers who are buying your products or services. This situation becomes a problem however, when your sales and profits are stagnant or decreasing, and you don’t know why.