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Author: GO Creative

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Looking to get more traffic to your website? You’re in the right place. Whether you’re a startup or established business, these proven strategies will help

The ABCs of Marketing To Gen Z

One of the most fundamental concepts when it comes to marketing strategies is knowing your target market. Without an understanding of who your audience is,

How professional graphic design benefits your business

Regardless of the size of your business, you have a brand which you need to promote, so all of your graphics need to be high quality. This includes your logo, stationery, document templates, brochures, style guides, signage, print media, PDFs, and email signatures. Everything you do in your business reflects on your brand, so it’s important to be professional at all times.

The massive potential using videos to increase traffic&conversion

Online marketers fully realise the potential of online video marketing to their bottom line and frequently use YouTube to promote their videos. This is a massively underrated marketing strategy that is too often ignored by business owners, but can seriously increase your lead generation, as well as online and offline sales. 

If your website is too slow or you keep getting hacked read this

Many of our clients ask us how they can make their web pages load faster or increase the security on their website to prevent hacking. There is one simple strategy that I offer to all of our clients, and that is to use CloudFlare with their hosting accounts.

How to make your content more shareable

Most business people email some sort of linked content to both their corporate network and to their customers, hoping that the content will be read, acted upon and shared. The problem is that many people who receive your linked content may read it, but how many actually act upon it and share it with their friends and colleagues?

Are PPC campaigns right for your business?

We all realise that Google is the behemoth of the internet and if your business doesn’t rank well, then you don’t have much hope of increasing organic traffic to your website. PPC (pay-per-click) however, is an entirely different beast that many of our clients have found to be very successful in targeting new customers for their business.

Good marketing requires following some basic rules

Sometimes we have difficulty breaking our clients out of a mould or a set way of marketing in their business. That’s because of the myth that good results will come to those who follow some basic marketing rules.

We only need to register one domain name

Without a doubt, this is one myth that most of our clients believe is just plain common sense – that you only need to register one domain name for your business website.

“Knowing our website’s login details is all we need”

Often when new clients ask us to redesign their website, they give us their login details for the current website, but they don’t have access to their hosting or domain information. We need that extra information in order to back up the existing site and upload the new one. And, of course, it’s important that business owners know this information for their own purposes.

How to reduce risk in online sales

When clients ask us how they can increase their online sales, we tell them the number one priority is to make customers feel safe when entering their details online. Not feeling that their contact details or banking information is kept secure by a website and can be stolen by hackers, is the main reason many people do not shop online.

“We need our ads to run repeatedly for brand recognition”

A few of our clients have recently asked us about running their marketing ads repeatedly for brand recognition. Now, there is both good and bad in this idea, so as a few clients are interested in this topic, we thought it timely to address this issue in our blog.

Google + Twitter = real time marketing for brands

Some of our clients are not too keen about jumping on board with social media, however the new partnership between Google and Twitter is sure to change their minds. That’s because this partnership will help brands to respond in real time to developing events or news stories, taking advantage of instantaneous exposure across the internet, not just across social media networks.

“Ignore negative feedback on social media”

It can be very frustrating when you receive negative feedback from people on social media. So much so, that we know that a few of our clients simply ignore this type of feedback. But that could be a huge mistake.

Back to basics: What are the steps in designing a logo?

Many of our clients are interested in creating a logo, but are just not sure what a logo actually is and how to find the best design for their business. There are no shortcuts to designing a business logo, and each graphic designer will have their own process.  

So let’s take a look at the process we use at GO Creative to design company logos, starting first with an explanation of logos.  

“It doesn’t matter how customers found us”

This sounds ok if you already have lots of customers who are buying your products or services. This situation becomes a problem however, when your sales and profits are stagnant or decreasing, and you don’t know why.

“We need a fancy website with all the bells and whistles”

The goal of your website is undoubtedly to increase conversions and sales. These conversions may be in the form of subscriptions to a newsletter, downloading a free e-book, donating to a charity or other worthwhile cause, or purchasing your products or services. But do fancy features help, too?

We know a graphic designer who can design our website

A website represents your business online. It presents your products or services, answers customer questions and promotes your business to the larger community. A website is vital to your business and how it is designed, how it looks and how easy it is to use are all important factors in your success online.

So should you use a graphic designer or a web developer to craft your website?

9 tips creating effective social media network for your business

Social media networking is here to stay, but as with every marketing strategy, there is the right way and the wrong way to go about achieving your goals. So here are 10 quick tips that will help you start off on the right foot with your social media campaigns.

We have IT support in our office, so our emails must be backed up

This is a very important myth which we need to bust wide open this week. If we don’t do this, your business is in jeopardy of losing a lot of vital communications and data. So here it is: just because your business has a dedicated IT support team does not mean that your emails (or anything else for that matter), are automatically backed up.

We can handle SEO ourselves with some basic training

There is a common belief among business owners that they can perform their own search engine optimisation (SEO) with a little guidance up front. Actually, there is nothing wrong with that — but they will need to fully understand the complexities of SEO.

Our website only has positive feedback, so it’s working well

This is one of the most common myths we hear from our clients. The belief is that because a business only receives good, positive feedback from their website visitors, everything is fine. Well, that may be true… but do you have any hard data to support that belief?

You can be guaranteed a top 10 ranking in Google

If you’re looking for a company to help with search engine optimisation (SEO) for your website, then you have most probably come across some businesses that guarantee first page ranking in Google. Don’t trust them!

The best marketing agencies win loads of awards

There are few marketing agencies that actually win awards, so if your only criteria for selecting a marketing agency is that they have been publically recognised within the industry, you may have a very limited selection of agencies on your shortlist.

Doing any marketing at all is better than doing nothing

If you are in business to make money, then believing that “any marketing is better than none” is going to grind you into the ground. To be successful in business you need all your ducks in a row: you need a product or service that people want, you need a way to deliver that product or service to customers and you need a way to tell them you have what they want.

How to increase conversions using analytics

Many business owners pay good money for professional web development, but then fail to make the most of the ‘behind the scenes’ analytics available to them. This is a shame, because once you understand how your customers interact with your website, you will have the ammunition needed to make precise changes, in order to increase conversions. 

We’re old fashioned so our website should be, too

There is a common belief among many business owners that because their business has old fashioned values, their website should be old fashioned as well. The problem with this belief is that old fashioned, in website terms, equals outdated.

Identifying the best social media platforms for your business

As a small business ourselves, we recognise that starting and maintaining a social media page can be overwhelming. There are so many different platforms available that you can spend all of your time tweeting or liking and not getting any real work done in the office.

How to track visitors using your email signature

Just about everyone in business has an email signature. This is the block of text added to your email, providing information such as your full name, contact details and website.

Corporations usually have a mandatory email signature, which is customised with additional employee details. As such, they serve an excellent function in providing necessary information to the receiver of the email, about the sender. An email signature shows a willingness to be open and communicative, it promotes your business and adds a touch of professionalism to your email.

We need to be on every major social media platform

Let’s be honest here, managing a large social media account takes a lot of time and skill. So unless you have the money to engage professional social media managers, it’s best to focus on just one or two platforms, learn these well and then leverage your knowledge and move onto other platforms.

Do you know how visitors arrive at your website?

At our web design studio in Brisbane, we realise that knowing how visitors arrive at your website is a huge benefit to your marketing campaigns. If you know where visitors are coming from, then you know which of your marketing strategies are the most effective in bringing visitors to your website.

This means that you can focus more of your time and resources on consolidating the most successful avenues. Maybe discontinuing ones that are clearly not working or spending more effort in areas where you really want to connect with people and encourage them to visit your site.

Cloud computing 101

Web designers in Brisbane recognise that technology is constantly changing and we need to keep up-to-date with these changes. One of these changes has been cloud computing. The problem is that lots of people have heard of cloud computing, but not everyone knows what it is and how it can help their business.

QR codes should be displayed on our website

Quick Response (QR) codes, when used correctly, can drive traffic to your website and increase conversions and sales. If used incorrectly, however, they are not only a waste of time, but can decrease the trust people have in your business and make them turn elsewhere. Why is this? Well, there is a time and a place for QR codes and as a professional business, consumers will expect you to be at the top of your game and know how to give them added value with QR codes.

Google AdWords doesn’t really apply to our industry

At our Brisbane web design studio, we see many business owners who believe that Google AdWords isn’t the best promotional avenue for their industry, which is a shame because this form of advertising is appropriate for just about every business.

If you don’t believe us, pretend you are a customer and perform an online search for something related to your industry. If you can see your competitors ads on the search engine results pages (SERPs) and they are still appearing after a few weeks or months, then clearly Google AdWords works in your industry.

Does your website need updating?

With the rapid increase in technology over the past decade, more and more of our clients, at GO Creative web design in Brisbane, are asking us to update their websites. This is because they understand the need to be at the cutting edge of design, in order to remain on top of their marketing and sales goals.

Do you make any of these website mistakes?

With the massive number of website choices, consumers have the ability to easily discard your site and navigate to another if there is something which does not meet their expectations. Customers have become spoilt for choice and expect nothing but the best out of their online experience. If your site is not engaging, respectful, accurate and consistent, it will lead them to doubting your business capability.

Change online purchasing behaviour with social media icons

Web 2.0 was an age when the Internet overcame its technical and consumer perception struggles and became mainstream. It was the age when social media became a multi-billion dollar business, when participating and sharing information online became popular and when more and more people became confident in ecommerce, providing feedback and tips to fellow consumers and friends.

Keyword encryption affects SEO providers and their clients

Google has recently announced that it will begin encrypting all keyword referral data. Currently an SEO provider (such as ourselves) could find out which keywords led visitors to their clients’ websites. Now that Google is encrypting this information, this data will not be available from within Google Analytics.

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