“We need a fancy website with all the bells and whistles”
The goal of your website is undoubtedly to increase conversions and sales. These conversions may be in the form of subscriptions to a newsletter, downloading a free e-book, donating to a charity or other worthwhile cause, or purchasing your products or services. But do fancy features help, too?
We know a graphic designer who can design our website
A website represents your business online. It presents your products or services, answers customer questions and promotes your business to the larger community. A website is vital to your business and how it is designed, how it looks and how easy it is to use are all important factors in your success online.
So should you use a graphic designer or a web developer to craft your website?
9 tips creating effective social media network for your business
Social media networking is here to stay, but as with every marketing strategy, there is the right way and the wrong way to go about achieving your goals. So here are 10 quick tips that will help you start off on the right foot with your social media campaigns.
Yellow Pages is the best way for our business to be seen
Do you remember when the only way to locate a business was to open the Yellow Pages? Remember when we kept them next to the phone and used to flick through the pages so diligently?
Have you using cloud technology for backup and disaster recovery?
The last 20 years has seen major developments in the way we both run and market our businesses. The internet has reached into every facet of our lives and given us more opportunities and challenges than we ever thought possible.
We have IT support in our office, so our emails must be backed up
This is a very important myth which we need to bust wide open this week. If we don’t do this, your business is in jeopardy of losing a lot of vital communications and data. So here it is: just because your business has a dedicated IT support team does not mean that your emails (or anything else for that matter), are automatically backed up.
We can handle SEO ourselves with some basic training
There is a common belief among business owners that they can perform their own search engine optimisation (SEO) with a little guidance up front. Actually, there is nothing wrong with that — but they will need to fully understand the complexities of SEO.
Our website only has positive feedback, so it’s working well
This is one of the most common myths we hear from our clients. The belief is that because a business only receives good, positive feedback from their website visitors, everything is fine. Well, that may be true… but do you have any hard data to support that belief?
You can be guaranteed a top 10 ranking in Google
If you’re looking for a company to help with search engine optimisation (SEO) for your website, then you have most probably come across some businesses that guarantee first page ranking in Google. Don’t trust them!
Increase ranks and conversions: 5 tips on writing successful blog
Many business owners don’t realise that fresh content is one of the factors that Google looks for when it ranks websites. The problem is that many businesses don’t need their content updated on a weekly or even a monthly basis. So what’s the solution?
The best marketing agencies win loads of awards
There are few marketing agencies that actually win awards, so if your only criteria for selecting a marketing agency is that they have been publically recognised within the industry, you may have a very limited selection of agencies on your shortlist.
Avoid these 5 common mistake to boost your traffic and conversion
Just because you have a well-designed website, with all the bells and whistles, does not mean that you will automatically receive thousands of visitors and your conversions will skyrocket. Build it and they will come, does not apply on the Internet.
Doing any marketing at all is better than doing nothing
If you are in business to make money, then believing that “any marketing is better than none” is going to grind you into the ground. To be successful in business you need all your ducks in a row: you need a product or service that people want, you need a way to deliver that product or service to customers and you need a way to tell them you have what they want.
How to increase conversions using analytics
Many business owners pay good money for professional web development, but then fail to make the most of the ‘behind the scenes’ analytics available to them. This is a shame, because once you understand how your customers interact with your website, you will have the ammunition needed to make precise changes, in order to increase conversions.
We’re old fashioned so our website should be, too
There is a common belief among many business owners that because their business has old fashioned values, their website should be old fashioned as well. The problem with this belief is that old fashioned, in website terms, equals outdated.
Identifying the best social media platforms for your business
As a small business ourselves, we recognise that starting and maintaining a social media page can be overwhelming. There are so many different platforms available that you can spend all of your time tweeting or liking and not getting any real work done in the office.
How to track visitors using your email signature
Just about everyone in business has an email signature. This is the block of text added to your email, providing information such as your full name, contact details and website.
Corporations usually have a mandatory email signature, which is customised with additional employee details. As such, they serve an excellent function in providing necessary information to the receiver of the email, about the sender. An email signature shows a willingness to be open and communicative, it promotes your business and adds a touch of professionalism to your email.
We need to be on every major social media platform
Let’s be honest here, managing a large social media account takes a lot of time and skill. So unless you have the money to engage professional social media managers, it’s best to focus on just one or two platforms, learn these well and then leverage your knowledge and move onto other platforms.
Do you know how visitors arrive at your website?
At our web design studio in Brisbane, we realise that knowing how visitors arrive at your website is a huge benefit to your marketing campaigns. If you know where visitors are coming from, then you know which of your marketing strategies are the most effective in bringing visitors to your website.
This means that you can focus more of your time and resources on consolidating the most successful avenues. Maybe discontinuing ones that are clearly not working or spending more effort in areas where you really want to connect with people and encourage them to visit your site.
SEO isn’t needed because we update our site regularly
Some business owners believe that just because they update their web content regularly, that they don’t need Search Engine Optimisation (SEO). Well, the fact that they update their web pages is great, particularly if they are adding value driven content and engaging their customers.
Cloud computing 101
Web designers in Brisbane recognise that technology is constantly changing and we need to keep up-to-date with these changes. One of these changes has been cloud computing. The problem is that lots of people have heard of cloud computing, but not everyone knows what it is and how it can help their business.
QR codes should be displayed on our website
Quick Response (QR) codes, when used correctly, can drive traffic to your website and increase conversions and sales. If used incorrectly, however, they are not only a waste of time, but can decrease the trust people have in your business and make them turn elsewhere. Why is this? Well, there is a time and a place for QR codes and as a professional business, consumers will expect you to be at the top of your game and know how to give them added value with QR codes.
Google AdWords doesn’t really apply to our industry
At our Brisbane web design studio, we see many business owners who believe that Google AdWords isn’t the best promotional avenue for their industry, which is a shame because this form of advertising is appropriate for just about every business.
If you don’t believe us, pretend you are a customer and perform an online search for something related to your industry. If you can see your competitors ads on the search engine results pages (SERPs) and they are still appearing after a few weeks or months, then clearly Google AdWords works in your industry.
A free website service is good because we’re just starting out!
Many new business owners know that they need a website for their business, but believe that it costs too much to have a professionally designed website. So they head down the road of DIY and find a free template, upload it to their domain, fill it with content and then wonder why nothing is happening.
